Responsible for overall APP data monitor and analysis of Trip.com,Ctrip’s oversea brand. Provide data support in all aspects for marketing operation team, including performance strategy, market research, ads optimization, and new opportunity explore.▪ Closely monitor APP related data and analyze APP user behavior. Metrics includesDaily/Monthly Active User, Installs, Orders, Conversion Rate, Retention Rate etc.▪ Closely monitor each ads channel’s performance, including Facebook Ads, Google UAC, Apple Store Optimization and Google Play.▪ Establish data dashboard for internal use and monitor. Use Tableau to accomplish data visualization, and regularly conduct market/operation analysis reports.▪ According to the company's strategy, conduct targeted market research, product competitive analysis to acquire new growth opportunities.▪ Responsible for Monthly/Quarterly/Yearly Budget Allocation and Forecast. Working closely with finance team to reach target within budget.▪ Initiate and keep track of APP related data projects, including connect internal data with third- party data and launch dashboards.

▪ Work independently using discretion and independent judgement to provide strategic advice to company owners on business and marketing policy and managing the company's marketing practices▪ Compile and analyze statistical data using Excel, and R▪ Collecting data on patients, competitors and market place and consolidating information into actionable items, reports and presentations▪ Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation▪ Perform extensive market research and identify new market opportunities▪ Improve financial status by analyzing results; monitoring variances; identifying trends; recommending actions to management

▪ Collecting data from social media and company website to analyze viewer preference▪ Involvement in various company-wide advertising and promotional activities▪ Assisted marketing manager with TV research, ad campaign to increase viewership▪ Dissected data from viewers using pivot tables and charts to pinpoint viewer interest

▪ Work with Marketing Director to plan strategies to achieve company quarterly goals▪ Conducted consumer analysis based on social media to accumulate data to plan marketing strategies▪ Increased seasonal sales by 7% with partner brand such as Marc Jacobs and Michael Kors▪ Increased consumer satisfaction by responding to customer inquiries and issues daily

▪ Managed events and increased student’s awareness of organization▪ Leadings students to participate in various events▪ Increased member enrollment by 20%

▪ Conducted market research and analysis for Almond Breeze to introduce to the Chinese market▪ Collaborated with graphic design team to create ad campaign for Burger King’s 60th Anniversary▪ Designed new flavor launch ads for Bacardi Breezer to increase regional market shares▪ Demonstrated skills and accuracy in month-end closing reports