• Responsible for campaigns of BMW Luxury Class, including in-mall pop-up, showroom activation, and online communication• In charge of BMW VIP Programme creation and management, partnership liaison and membership communication as well as customer engagement activations• Collaborate with sales and product team, agencies and partners from briefing to performance management and maximize the lead generation performance of each campaign• Responsible for sales and marketing campaign from planning to execution and partnership, for product launch event, pop-up customer experience, sponsorship events and digital journey of branding and product campaign• Responsible for campaign digital journey and content creation, including idea generation and copy-writing, for new product launch, branding campaign, and advertising.• Handled lead generation and conquest activations, promotion and recruitment via digital channels, e.g. eDMs, online ads and website developing• Provide weekly and monthly report with insights and performance analysis to management and BMW Regional Office

Main Role: - Event and Stage Management - PR Management (including media relationship management, press material preparation, media pitching and monitoring, onsite PR support,etc.)- Creativity, advertising planning and execution (ATL and BTL)- Event's production items preparation - Liaise with third parties such as celebrities, KOL, performance team, volunteers, emcee, vendors and shooting crewEvent: - Prudential Hong Kong Tennis Open (2016, 2017)- Hong Kong Masters (2017)- Shanghai Commercial Pok Oi Cycle For Millions (2017)- Bloomberg Square Mile Relay Hong Kong (2016)- BMW i Runners X Standard Chartered Marathon (2017)- Tribute to 70th Anniversary of Ferrari (2017)- Prudential ''Let's Serve" Promotional Campaign (2017)- Suunto & Arcteryx Promotional Campaign (2017)- Core Aqua Park Promotional Campaign (2017)- Hong Kong Rope Skipping Team Promotional Campaign (2016-2017)- Hong Kong Lacrosse Open (2017)- Hong Kong Playground Association x Jockey Club Innovative and Adventurous “Sport for All” Programme (2017)- Onanoff Promotional Campaign (2016)- FISAC-IRAF World Rope Skipping Championships (2016)- Coca-Cola Foundation Skipping to Happiness Campaign (2016)- Amway Green & Organic Health Run (2016)- Willis Tower Watsons Event Activation (2016)