Evaldo Marques Email & Phone Number

Stockholm, Stockholm County, Sweden

As one of Funnel's first designers, I helped build our design culture from scratch, working closely with development teams to show the impact of thoughtful, user-centered design.Over the years, I’ve been hands-on in nearly every aspect of the product, from onboarding and data integrations to the app’s architecture. Currently, I’m focused on Product-Led Growth, driving design to align our product more closely with key business outcomes.Key Skills & Contributions:- Workshop Facilitation: Skilled in leading productive workshops, aligning cross-functional teams on design goals and outcomes.- User Research & Testing: Conducted extensive research and testing to create designs that resonate with real users.- Figma & Prototyping: Advanced in Figma, creating both low- and high-fidelity prototypes.- Design System Development: Maintained and improved the company’s design system in collaboration with developers.- Marketing Collaboration: Supported the Marketing team in ad creation, leveraging my background in advertising.

Stockholm, Stockholm County, Sweden

I worked as a UX & UI consultant at Insidelink, providing design services to Alelo, a financial services company focused on benefits, incentives, and corporate expense management. My work involved leading and supporting major projects, from developing a design system to crafting a loyalty program for B2B clients.Key Achievements:- Design System Development: Led the creation of Alelo’s design system library in Figma, collaborating with designers across multiple products to align on specific requirements and enhance consistency across applications.- Loyalty Program for B2B: Designed Alelo’s loyalty program tailored for B2B clients, enabling clients to earn rewards while discovering new products suited to their needs.- E-commerce Redesign: Contributed to the redesign of Alelo’s e-commerce experience, focusing on user engagement and ease of navigation.Core Responsibilities:- Wireframing & Prototyping: Created low- and high-fidelity prototypes in Figma, including pixel-perfect, interactive prototypes for web and mobile.- Workshop Facilitation: Led creative workshops and usability testing sessions to gather insights and refine design decisions.- User Research & Benchmarking: Conducted user behavior research and benchmarking to inform design direction and ensure alignment with industry standards.

Barueri - São Paulo

I worked as a Senior Creative Designer at Livelo, a loyalty program launched by two of Brazil’s largest banks, Bradesco and Banco do Brasil, now serving over 23 million customers. My role was integral to establishing Livelo’s visual identity and customer engagement strategy, collaborating closely with in-house teams and external agencies to ensure brand consistency and impactful communication across channels.Key Achievements:- In-House Creative Team Development: Built Livelo’s in-house creative team, establishing workflows and design standards from the ground up.- Lifecycle Communication Design: Designed and launched CRM communications that engaged over 3 million new customers, driving activation and retention.- Brand Redesign: Led a comprehensive brand redesign, setting the new brand direction and visual standards across all touchpoints.- Nationwide Campaigns: Directed communication plans and design work for campaigns that spanned Brazil through OOH, social media, print, digital, events, and more.- Social Media Strategy: Structured Livelo’s social media strategy and content for over a year, maintaining quality standards and consistency while searching for a suitable agency partner.Core Responsibilities:- Team Leadership & Mentorship: Managed and mentored junior designers, fostering a collaborative, high-quality creative environment.- Brand & Visual Design: Worked closely with external agencies to align Livelo’s visual identity and messaging across all channels, creating cohesive, on-brand communications.- Agency Collaboration: Drafted and managed creative briefs for partner agencies, ensuring clear alignment with campaign goals.- Workshop Facilitation: Led brainstorming and creative workshops to drive innovation and align design direction.- Stakeholder Engagement: Pitched creative concepts to stakeholders, translating strategic goals into compelling visual narratives.

Barueri - São Paulo

Campinas Area, Brazil

Dextra, recognized as one of Brazil’s best technology companies to work for by Great Place to Work, develops custom software solutions for medium and large companies.Key Achievements:- Brand Work for Devcamp: Created the brand identity for Devcamp, Campinas' largest technology event, establishing a cohesive look and feel for all event materials.- Website Redesign: Led the redesign of Dextra’s website to enhance user experience and align with the company’s evolving brand.- High-Fidelity Prototypes for Sales: Developed high-fidelity prototype concepts to help the sales team showcase innovative solutions, enhancing client presentations and supporting business growth.Core Responsibilities:- Event & Digital Design: Designed all printed and digital communication assets for events and campaigns.- Video Editing: Edited institutional videos for internal communication and events.- Lead Generation: Created lead-capturing emails and developed social media content strategies.- Product Prototyping: Designed business presentations and prototypes for new product ideas, aiding business development.- Endomarketing Projects: Collaborated on internal communications to boost employee engagement and brand alignment.- Print Advertising: Designed ads for industry-specific newspapers and magazines.

Jaguariuna, São Paulo

I began at Impacto as an intern, quickly advancing to Junior Designer, where I worked as both a copywriter and designer, creating ads across multiple channels.Key Contributions:- Designed promotional and institutional ads for online and offline platforms- Developed branding projects, from naming to brandbook creation- Created packaging designs and social media content- Designed interfaces with a focus on user experience (UX) and user interface (UI)