- Conducted user research to capture new potential growth revenue streams and insights into customer needs to inform design solutions.- Built B2B2C web from 0 -> 1, which Taelor used to complete their first B2B2C deal worth $80,000+ USD with an accounting firm. - Crafted a series of customized trigger emails to re-engage 8,000 U.S. offline customers.- Collaborated cross-functionally with engineer and product manager to rapidly iterate and deliver design solutions with an agile development working process.

- Identified 7 million high-potential target users and conducted contextual inquiry to observe and gather broader insights into their behavior patterns, values, and motivations for capturing meaningful design opportunities.- Held workshops to synthesize qualitative data into 3 types of practical user personas in collaboration with the design lead, selected as product guidelines.- Designed 6 conceptual design hi-fi prototypes addressing unmet needs within three personas, which also pointed out the design strategy of the telemedicine product.