Twenty years of experience in the Theme Park industry & several Culture Complex, from construction phase to opening and operation.Professional specialized in Retail, sourcing and developing branded merchandise, operations and sales, setting up commercial & logistics teams, and coordination of Retail Operations, Visual Merchandisers, Marketing & Finance departments.Start-up from zero more than 40 stores for 4 theme parks located in different parts of Spain. Fashion stores, accessories, gourmet products, gifts, bookstores, toys, souvenirs and crafts among other conceptsAdvice and consultancy for international leisure projects (Dubai Parks & Resorts - Meraas Holding) and sporting events of great relevance (Valencia Marathon).Member of the Executive Committee of the Valencia Shopping Program whose objective is to promote the increase of tourist spending on purchases and promote the orientation of tourists to Valencian trade.In the field of teaching, I have taught the Retail & Merchandising module for the Executive MBA and the MBAI, at the Castellón Business School (E&S), for several consecutive years.In the digital market, I have launched E-commerces and optimized Webs, improving positioning, traffic and conversion indicators.Used to traveling in Spain, Europe, the USA and Canada, for the study and analysis of markets and competition, as well as to attend trade fairs, congresses and conferences.Professional skills: - Strategic, analytical and operational vision. - Focus on results and customer satisfaction. - Digital skills focused on the commercial environment. - Teamwork and autonomy. - Agility in decision making. - Resolutive capacity.Achievements: - Implementation and improvement of qualitative and quantitative objectives. - Finish each project before the deadline. - Improving financial forecasts through cost adjustments, increased revenue and increased profits.From each project I have acquired a unique and enriching Know - How, which has made me an effective professional, committed to the objectives of the organization. For more details about my career and training, contact me at the following email address: Evalunajurado@gmail.com
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Retail Director, Digital Marketing, Merchandise DirectorDigital Marketing, Retail & Merchandising Feb 2021 - Nov 2022EspañaDiagnosis and advice for Retail projects. Business and Action Plans. Expansion Plans. Web architecture, UX and eCommerce launch. Digital marketing.
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Commercial Management & New ProjectsMenta Advertising S.L. Feb 2020 - Jan 2021Comunidad Valenciana / Comunitat Valenciana, EspañaI drew up the Marketing and Communication Plan, organized the commercial network and the On and Offline advertising strategies. I managed to give more visibility to the businesses and spread the activity of the spaces. I increased the frequency of communications in the digital environment, in addition to promoting the E - Commerce (ticketing) platform. -
Retail Director. Avanqua Oceanogràfic S.L.Ciudad De Las Artes Y Las Ciencias S.A. Aug 2015 - Dec 2019Valencia/València, Comunidad Valenciana / Comunitat Valenciana, EspañaI managed to make all the stores profitable, giving each store its own identity and creating new business concepts.I prepared the Business and Action Plans, the budgets (sales, expenses and investments (ROI), increasing in all the years the quantitative and qualitative indicators, marked in the company's roadmap.I identified the Sustainable Development Goals, in addition to defining and implementing quality systems (audits and ISO 9001 2015 standard), achieving certification. -
Retail Director. Oceanogràfic ValenciaOceanogràfic Valencia Oct 2002 - Jul 2015Valencia, EspañaManagement of commercial areas for the sale of Merchandising and Photography. Design, development and implementation of investment and new business concepts. -
Head Of Customer Service. Terra Natura S.A.Terra Natura Benidorm Jan 2001 - Jul 2002Benidorm, Comunidad Valenciana / Comunitat Valenciana, EspañaManagement of commercial areas for the sale of Merchandising and Photography. Design, development and implementation of investment and new business concepts. -
Retail & Merchandising Manager. Selwo Aventura.Parques Reunidos S.A. Oct 1999 - Dec 2000Málaga, Andalucía, EspañaManagement of commercial spaces within newly constructed Leisure Park. Define product range, purchase planning and team management. -
Operations Manager. Sea Life Center SpainMerlin Entertainments Plc. Jun 1995 - Nov 2000Málaga, Andalucía, EspañaOperations Manager at Marine Observation Center, Aquarium Puerto Banús. Comprehensive management of the business.
Eva Luna Jurado Education Details
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Postgraduate In Digital Marketing (Psmd) -
M.B.A Specialty In Marketing
Frequently Asked Questions about Eva Luna Jurado
What is Eva Luna Jurado's role at the current company?
Eva Luna Jurado's current role is Retail Director | Project, Sales & Operations Manager | e-Commerce | Digital Marketing | Team Management | Merchandise Product Development | Product Development | Customer Experience | Senior Buyer | Category Manager.
What schools did Eva Luna Jurado attend?
Eva Luna Jurado attended Esic Business & Marketing School, Edem Escuela De Empresarios, Eude Business School, National University Of Distance Education.
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