Responsible for the planning, execution and management of marketing programs to help agency and bancassurance channels achieve their individual sales targetsBancassurance and UB Brokerage Marketing Support​• Understands, monitors and analyzes sales patterns to come up with effective drives and incentives that will motivate the Bancassurance and UB Brokerage sellers to achieve desired metrics (activation, APE, product mix, etc.)• Conceptualizes, executes and manages Bancassurance and UB Brokerage channels events to sustain interest and motivation of sellers to offer InLife products• Creates and develops various communications strategies and programs to build awareness for InLife’s bancassurance and UB Brokerage products• Executes and manages all initiatives and innovations needed by the Bancassurance and UB Brokerage channels to reach targets and achieve operational efficiency• Ensures accuracy of production reports and incentive payouts to Bancassurance and UB Brokerage channelsLeads Management• Develops, monitors and maintains an efficient leads management process to achieve 100% initial contact within 24 hours of receiving a lead and improve conversion• Collaborates concerns with different leads sources (Events, Digital Marketing, Digital Insurance) and agency sales as needed, to maintain the efficiency of the leads management process• Develops and manages the leads nurturing process to keep InLife in the consciousness of leads with the view of turning them into policyholders in the near future• Creates e-mail marketing campaigns to maintain the engagement of leads with InLifeProduct Communications• Develops the creative brief and create product materials to ensure content is relevant and relatable to the target market of agency sales• Coordinates production and distribution of printed materials to various agency and bancassurance offices within the agreed timelines

Timely and effective management of GTM campaigns and promos o Save & Sail Promo – increased CASA volume o LTNCD – able to raise P2.9 billion and was listed to PDEx o POP – significant increase in usage across branches nationwide o Lucky 8 – offering to give away P8M to corporate clients on the bank’s 80th anniversary o Retail Treasury Bonds – series of successful regular offerings to investment clients o Abot Kamay – campaign to expand loan customers of the bank Project management of different bank activities o Birthday campaign – able to engage loyal customers and get feedback to enhance bank service o Brand partnership – negotiated promos for birthday campaign, and Mastercard deals for clients o Financial consumer programs – makes content for consumer financial education Able to launch Marawi fundraising and partnership with Children’s Joy Foundation Effective leadership in digital marketing o Social media – able to grow followers by more than 100% as engagement increased o Website revamp – leads and manages project from vendor selection to UI/UX and CMS development to Azure cloud migration to documentation o Chatbot – collaborates with IT and CX in developing the app o Email – sets up platform for birthday campaign and other campaigns o Website management – effectively updates using HTML Made internal/corporate communications coherent, consise, consistent and credibleLaunched the PBCOM PRIDE Newsletter Increased PR activities by building relationship with the media Handled crisis communications, e.g. PBCOM suicide, PBCOM elevator incident, etc. Client event management – staged Thanksgiving events for client retention Employee engagement – led events such as townhalls and recognition nights Strict enforcement of branding and other guidelines set by Marketing Conducts reporting/monitoring of Marketing projects and events Strict compliance to internal and external audit; was able to get high rating on the last audit

• Reports directly to the Head of Marketing and leads every Corporate Communication and Digital projects, e.g. newsletters, client and sales communications, PRs, website dev/revamp, social media management• Takes care of the reports and monitoring of tri-media and digital projects of competitors • Assists in Events and other Marketing Communication requirements

Brand Management o Aligned marketing collaterals and communications to branding of Philam Group and BPI twice o Created the branding standards for BPI high net-worth and OF segments o Able to launch a different branding for Vitality successfully to the company and partner bank Internal Communications o Able to communicate advisories, employee offerings, executive letters, sales letters, and spiels o Successfully unified employees to reach a goal by promoting the theme for the year, the company target, operating philosophy, including Quantum Leap, a goal to gain market share o Was able to achieve buy-in of bank partners by cascading and aligning company goals through townhalls, teambuilding, forums, etc. o Periodically released the company newsletter Promotions o Strategized and created the communication plans and rollout of the incentive campaigns o Supported monitoring of incentives all year-round, including tactical campaigns Events o Co-managed sales conventions abroad for the top performers of the bank and bancassurance o Staged sales rallies and recognition nights o Organized client events like forums and caravans nationwide Product Marketing o Launched the VUL products available in BPI branches that are still being used today o Served as project manager in consolidating marketing objectives and plans from segments, sales, customer experience, training, and product management departments o Able to collaborate with training in developing training materials for sales and partner bank Digital Marketing o Found opportunities for digital placement in BPI in-branch channels and social media/website o Served as one of the leads in revamping the new website for the bank o Managed the website of the company Handled third-party agencies and suppliers for advertising, PR and events Liaised between BPI and Philam counterparts, finance, procurement and suppliers Oversaw and mentored new members of the team

Wrote articles/blogs, and created social media accounts to support an Australian satellite company to push their website’s ranking to the first page of Google

Coordinated all the people in the set, including schedule, logistics, as well as maintaining order, and at times, taking the production assistant post when there is a need in making independent filmmaker Rommel “Milo” Tolentino’s film “Nono”, an entry to the 2011 Cinemalaya and the Pusan Film Festival, and other international film festivals

Assisted in organizing the press kits and gifts, as well as entertaining guests on the event, PISM Supplylink 2011