• Led global marketing strategy

• Managed international market expansion and growth- Achieved a 162% compound annual growth rate (CAGR) in team performance from 2021 to 2024- Established and implemented subscription pricing policies tailored to local conditions for SaMD (Software as a Medical Device)- Led the planning and execution of two promotional campaigns, achieving a 46% conversion rate in the first campaign and securing 50% conversion rate in the second campaign• Oversaw and led product portfolio strategies- Designed product roadmaps based on market needs and initiated R&D- Launched a new service and achieved a 70% cross-sell rate from existing customers• Partnership Expansion & External Visibility- Established 10+ partnerships with B2B and B2B2H stake holders- Participated as a speaker in nine external events to enhance company and product visibility

• Led business expansion strategies for medical AI solutions to APAC market- Successfully identified key markets in Asia, leading to partnerships and distribution agreements in Japan and Taiwan, resulting in the commencement of paid sales- Conducted field tests to validate market potential and spearheaded the identification and acquisition of distribution partners• Managed business growth plan of a smart phone application for Japanese market- Achieved a 110% growth in commercial users Japan compared to the initial phase- Directed product design tailored to the Japanese market and implemented field testing, and audits

This position supports the Vice President, Multicultural and Small Business Development and coordinates with the Events and Program Department’s team. Responsibilities & Actions• Improving and implementing the marketing plan:- Checked the effectiveness of the resource website and web-based tools for business success- Established and implemented Customer Satisfaction Survey- Helped the Multicultural and Small Business Focus Group Events about the needs of members• Helping the Herman L. McKinney Economic Empowerment Series- Made the concept plan for Herman McKinney Economic Empowerment Forum• Database management- Established the organizing structure for files and folders • Others:, events set up, cooperating with the government and community programs that help multicultural and small businesses growResults• Increased the number of membership by 13%• Supported the 3 contracts of sponsorship• Supported the implementation of 8 events including the meeting with African Delegation of 8 women entrepreneurs