Connecting with potential partners to foster mutual growth. Payload is an app frameworks give you a backend, and a robust CMS-grade admin UI. Its extensibility allows it to power everything from enterprise websites to native apps, and everything in between.

Freshwater Digital is technology focused, creates custom content, and manages networks like a boss. Our networks are successful and effective because we take the time to understand your strategy, offer insights to your needs, and provide the best solution by partnering with both you and our industry suppliers.

Developing new relationships, contacts, and contracts for Southwest MI.

Direct Reports

Marketing ManagerFire Pros Inc. –Grand Rapids, Michigan- July 2012 to Present Successfully set ground work for marketing department, implementing strategies as necessary: entry to market, budget allocation, and ROI on campaigns and initiatives. Implemented full company re-branding. Content creator for mission statement, vision, and values for the company Management of digital space, website design, project and content management from design to launch, along with monthly reporting across all marketing channels. Full collaboration on new initiatives, content creation, and project management across all departments and mediaCreation and management all of social media platforms with frequent strategies for growth and interaction.Email campaigns using Mail Chimp for our customer base for email campaigns. Goals were to improve customer retention, improve interaction, increase operational effectiveness, and promote products and services. Reporting through Google Analytics and GMB for our digital management and reporting. Oversee the campaigns and manage all the exposure and leads through Google Adwords. Created survey's through Qualtrics (similar to Survey Monkey) to achieve insight on customer's experience and improvement through customer service, the sales process, and product/service offerings.Designed and created advertisements for special promotional products for trade shows, publications, marketing materials, and various marketing initiatives.Started an internship program with GVSU for future marketing and sales professionalsUsed integrations to the website to promote customer service interaction and foster 1700+ reviews and enhance SEOCoached and trained multiple sales persons on the competitive advantage of our brand and how to use our marketing strategies to sell. Attended multiple networking events to promote brand, gather ideas, and collaborate with IT professionals

Fostering a positive brand image through multiple channels.Sales leader in branch by acquiring, retaining and deepening customer relationships using professional customer relationsIdentified areas where process and consistency could be improved and appropriated expenses that affect profit and loss Created, and issued: schedules, work orders, purchase requests, and job staging for all areas of a process. Managed full division operations: scheduling, dispatch, contracts, work orders, purchasing, invoicing, and quality control. Profit analysis upon completion. Increased efficiency and productivity through coaching and debriefing customer interactions to personnelMaintained operational excellence by setting expectations and holding employees accountable Manage national accounts from complete customer experience. Built reporting tools to fit account needs. Managed invoicing, contracts, and reporting for multi-location accountsProactively met with customers face to face and over the phone to cover financial goals and to provide product and service recommendations

founded a profitable LLC partnership here in Grand Rapids. Actively manage sales leads, follow through to final handshake after work complete. Manages marketing presence and PR presence. Core services: deck restoration, pressure washing, painting, and staining.