Global reach across diverse industry categories and competitive environments including Food, Beverage, Nutrition / Functional, Plant-Based, Protein, Natural & Organic, Personal Care, Luxury, Fashion, Infant Care, Home Care, Consumer Electronics and Industrials. Executive marketing leadership building iconic brands such Aquaphor, Betty Crocker, Beech-Nut, Charles & Alice, Disney, Eucerin, Energizer, Hills Bros., International Paper, J-B Weld, Nestle, Nescafe, Nesquik, NIVEA, NIVEA Men, WMF, and many more.An expert in advertising, category segmentation, brand development, brand licensing, channel management, new market development, product innovation and strategic marketing alliances, with expertise in Digital Marketing, SEO, SEM, Social Media, Television, DTC/DRTV, Print Advertising, Sports Sponsorships, Celebrity Partnerships, Show Sponsorships and Product Integrations, as well as Experiential / Event Marketing.Leader of numerous game-changing Strategic Marketing Partnerships with celebrity influencers, leading entertainment companies such as Disney, Universal, Viacom, and Sony, as well as leading Consumer Product companies including General Mills, P&G, Unilever, McCormick, Chiquita, Goya, Hershey, Kraft, Kerry and Abbott.Contact Evan at:eeckman@chiefoutsiders.comSpecialties:Advertising, Challenger Marketing, Brand Creation, Brand Positioning, Brand Renovation, Brand Guardianship, Brand Portfolio Strategies, Brand Licensing, Product Management, Product Innovation, Stage Gate, New Product Launches, Digital Marketing, Mobile Marketing, Social Media, SEO, SEM, Public Relations, Experiential Marketing, Event Marketing, Sports Sponsorships, Celebrity Endorsement, Show Sponsorships, Entertainment Product Integrations, Agency Management, Vendor Management, Television Advertising, Print Advertising, Media Planning, Strategic Planning, Marketing ROI Modeling, Big Data Analysis, P & L Stewardship, Marketing Organization Training and Development, Market Research, Consumer Insights, Customer Insights, Strategic Marketing Alliances, Millennial Marketing, Gen-Z, Multicultural Marketing
Listed skills include Packaging, Management, Marketing, Customer Insight, and 30 others.
