Evan Escobedo is the Founder and Managing Partner of measuredPR, a communications agency that’s changing how brands measure and manage their reputation. With a focus on data-driven strategies, Evan’s goal is to help companies move beyond simply counting numbers to gain a more meaningful understanding of how their brand is perceived, so they can communicate more strategically.About measuredPRAt the core of measuredPR is the PRscore™ framework, a unique system Evan developed that combines AI and human expertise to offer a deeper, multi-dimensional look at brand reputation. Instead of focusing solely on traditional PR metrics like media volume, reach, or sentiment, measuredPR digs into broader indicators like brand prominence, salience, and business alignment, helping organizations see the full picture of how their brand is performing across media channels.What measuredPR Offers: Reputation Tracking: A comprehensive approach using AI and expert analysis to monitor brand reputation and provide actionable insights.PR Measurement & Reporting: Tailored reports that assess the impact of communication strategies and provide data-backed recommendations.Competitive Benchmarking: Comparative analysis to help businesses understand their standing in the market and stay competitive.Why measuredPR?What makes measuredPR different is its ability to merge technology with human insight. Evan and his team provide not just data, but real, actionable advice that helps organizations improve their communication strategies. measuredPR empowers PR leaders to move from simply being reporters of data to becoming strategic influencers who actively shape their brand’s narrative.Learn more at: measuredPR.com

Develop, ensure and maintain global Media Monitoring, Analytics and Insight - Center of Excellence (COE) for Western Union by balancing augmentation with automation.Created a company-wide discipline of monitoring, analyzing, measuring and interpreting digital interactions and relationships of people, topics, ideas and content to improve corporate communications and marketing performance across Western Union. This includes deriving insight from traditional, social, broadcast, and print media in conjunction with other data sources that can be used confidently and at scale across Western Union.- Moved the organization from simply counting numbers, to understand meaning, to ultimately identifying action from traditional and social media data (transitioned from a tactical informer to a strategic insights influencer)- Developed framework that links insight to key business drivers such as customer sentiment, brand reputation, company performance, competitors, innovation, compliance and citizenship (Reputation Institute pillars).- Developed unique Media Impact Scoring model which quantifies how company perception and reputation compares to other brands in the industry. This metric is built on the company’s corporate actions and how they affect public opinion. The impact algorithm goes beyond scoring media Volume and Reach metrics to human analysis in several areas: sentiment, prominence, logo appearances, spokespeople quotes, reputation indicators and appearances in Tier 1 media.

As Vice President at Zunesis, Evan was responsible for developing a full spectrum of Big Data and Analytics offerings with a deep focus on driving business value for clients. Evan was responsible for delivering and overseeing the delivery of professional services consulting, design services, development, deployment, and management services across these practice areas.

Evan held numerous leadership positions in marketing, product management, business development, and sales during his 13 year tenure at Cisco Systems. Projects included:• Enterprise Social Business Project: Develop strategy and implement an enterprise-wide social software platform to provide market, customer and competitor intelligence for marketing and sales resources across Cisco (CMO sponsored). • Internal Big Data Project: Integrate 3rd-party social media listening and web analytics tools into Cisco processes to deliver social and web intelligence to resources across Cisco (SVP sponsored). • Internal Big Data Project: Develop advanced analytics strategy that integrates structured and un-structured customer data together to allow for better understanding of customer needs, care-abouts and benefits customers seek (CMO sponsored). • Internal Sales Enablement Project: Develop strategy to integrate web intelligence mobile platform into sales enablement process (SVP sponsored).