• Directly managed the entirety of the North American market and all employees (50+) working on this market; this includes North American based sales, HR, IT, regulatory, trade marketing, strategy, and finance employees. • Increased door count by 33% within eight months of being promoted; expanded into Target, Costco, subscription boxes, TV sales, and Walmart, generating $20M+ in new revenue.• Opened twelve new e-commerce partnerships (including Walmart, Target, Well.ca, Costco, eCosmetics and others) by strategically utilizing FOREO’s product line to entice potential customers of said sites, generating an additional $12M+ in new revenue.• Increased profitability of FOREO by 62% YoY (2022 versus 2023) by increasing sales, renegotiating margins (average reduction: 7% In company’s favor), reducing extraneous marketing costs by over $7M over two years, and optimizing sales team.• Increased e-commerce conversion by 38% through innovative sales and marketing strategies, including the use of influencers, Amazon Advertising, Google Ads, and the like.• Grew Amazon US into our largest global account via optimizing the use of Amazon ads, bidding, and driving traffic to Amazon via influencers.• Increased primary KPI, sales that are used by end consumers within the North American territory, by 24% YoY since date in 2 years.• Achieved the above growth while reducing employee-related costs at FOREO by 56%.• Raised employee happiness scores by 1.2 stars out of 5 on employee surveys after twelve months by improving culture, allowing for once weekly remote work, and creating a new bonus structure.• Managed remote team of as many as 25 in digital marketing, PR, management, and regulatory functions located in Croatia, Shanghai, Mexico, Brazil, and Canada.

While continuing to act as in-house counsel, took on an additional role to manage a team of 30+, including business development, digital marketing, finance, and HR teams.• Boosted profit levels more than 30% and steadily increased revenue 40% in 2019, 18% in 2020, and 21% through 2021 via developing, deploying, and monitoring business-success processes and spending money on marketing more efficiently.• Opened and managed branch offices in Sao Paulo, Brazil and Mexico City, Mexico.• Successfully resolved complex IRS audit for FY 2016, 2017, and 2018 with no tax liability as lead strategist between outside accountants and IRS. • Delivered 22% revenue lift for key accounts in 2020 with 35% YTD in 2021 by shifting focus away from professional channel to key accounts, which represented higher profitability accounts.

• Created legal department, and relevant managed employees, to oversee western hemisphere, and later managed entire global team (outside of China).• Created and directly managed company’s Brand Protection unit, resulting in the removal of over 31,000 online counterfeit or IP-infringing listings (Amazon, eBay, etc.) since department was created in 2016.• Created and directly managed North American regulatory compliance division, which included multiple employees; dozens of medical device registrations were filed and cleared via this department.o Minimized regulatory issues relating to FDA, EPA, Prop 65, Anvisa, Health Canada, and more.• Directed all aspects of intellectual property around the globe by personally filing and prosecuting over 120 US trademarks and 160 US patents/designs, while managing in-house and external counsel’s filing over 600 combined non-US IP assets.• Directed outside counsel and litigation across organization at locations in various countries, resulting in revenue gains or recovery of over $7.2M since inception.• Reduced outside legal spend by 82%+ since creating the department.• Successfully eliminated employment claims and lawsuits (one since 2016; three filed in 2015 alone).• Created and maintained privacy policy for the company’s website and other internal data collectors.

-Performed duties as Director and Secretary of LELO USA and LELO Canada.-Advised on various issues ranging from intellectual property, contracts, regulatory issues, corporate restructuring, sales, marketing, operations, HR, and the like. -Acted as LELO's authorized signatory for all US and Canadian documents.

Performed duties as President and head of Broz, which services FOREO and multiple other brands. Managed up to 70 people in warehousing, logistics, regulatory compliance, HR, and finance that were employed by Broz. Worked closely with our Croatian counterparty, Chinese manufacturers, a 3PL in Canada, and a 3PL in Mexico related to the same.• Increased profitability by 15% (2022 vs. 2023) by optimizing processes relating to fulfilling orders, negotiating new rates with carriers (FedEx, UPS), and implementing a B2B drop-shipping program.• Reduced employee costs by 38% (2022 vs. 2023) by reducing overall number of employees and drastically reducing the use of temporary employees, which shipping approximately the same number of orders in 2023 as in 2022.• Raised employee happiness scores by 0.8 stars out of 5 on employee surveys after twelve months by improving company culture, creating a “Wacky Wednesday” employee morale program, and creating a new bonus structure.

-Advised Red Points on various issues, primarily related to IP infringement and anti-counterfeiting.-Attended meetings and calls as needed.

Focused primarily on patent-related cases and trademark applications, including drafting and processing applications and conducting freedom to operate research. Prepared cases for copyright litigation.• Delivered 80% of patent and trademark applications to issue through close attention to detail and completing all due diligence.