Evan Foster Email and Phone Number

-Independently managed SEM, display, and Facebook marketing efforts for five e-commerceand b2b clients, totaling a monthly budget of over $250,000-Produced ad copy and creative to test across channels, seeking the most effectivemessaging and keyword combinations to drive KPIs efficiently-Routinely reported on cross-channel account performance to client marketing teams andstakeholders to convey business trends and adjust marketing goals-Designed and executed full-funnel marketing tactics with an emphasis on remarketing throughsearch and display, directing relevant users back to points of conversion

•Handled implementation and ongoing optimization of media tactics across the funnel for a variety of clients involved in industries ranging from e-commerce to higher education•Took full ownership of paid search and social media tactics for various clients, with budgets ranging from $6,000/month to $450,000/month•Worked with the account team upon new business onboarding to create and pitch holistic media plans built to achieve client KPIs and test new and promising media platforms•Helped the account team speak to complex, data-driven performance insights during client meetings and reporting periods

•Was responsible for paid search and paid social efforts for multiple e-commerce fashion brands and lead paid search for national nonprofit Keep America Beautiful•Lead reporting calls and communicated directly with client marketing teams to breakdown conversion trends and convey complex data-driven insights in a straightforward dialogue•Utilized DoubleClick and Google Analytics performance metrics to report on both attributable and last-click conversion data in weekly and monthly client reporting•Managed campaigns on Facebook for e-commerce brands to generate leads, gather impressions, bring traffic to site, and garner conversions•Employed active use of DoubleClick and engine-based bid strategies to stay competitive within the SERP and better achieve client KPIs, be it ROI or traffic volume

•Drafted and uploaded paid search keyword builds to match site structure and client goals•Populated report templates with data from various marketing channels to convey campaign performance for internal use and client reporting•Monitored search term performance across AdWords, Bing, and Yahoo to ensure efficiency and profitability for all paid search and shopping campaigns•Wrote and updated ad copy to A/B test for paid search and paid social campaigns

-Met frequent deadlines to transcribe dozens of hours of interviews with activists involved in grassroots community organization during the American Civil Rights Movement-Researched specific activists and events at the request of Dr. Crosby through use of online databases and the campus library

-Transcribed disciplinary hearing tapes for the use of office attorneys in their case work-Responded daily to inmate letters seeking advice and legal documents-Entered client information and legal grievances into a state database-Responded immediately to a high volume of inmate needs in the wake of the 2015 Clinton Correctional Facility escape