The music industry is rapidly changing, with increasing significance placed on identifying, harnessing, and activating potential audiences who will resonate most with an artist's music. From inception through distribution of music, I am both enthusiastic and well-equipped in discovering, developing, and amplifying hit talent. Leveraging my industry experience and connectivity, on top of my extensive background in both music performance and marketing, I oversee 360° music campaigns, as well as all of the A&Ring, deal brokering, relationship building, and marketing (both creative and data-driven) involved. Recently, I have been especially excited by the manifold opportunities afforded in the back end Ads surfaces on platforms like Google, Meta, Spotify, and TikTok. As a facet of my work, I have learned all the interfaces like the back of my hand. I routinely build and deliver highly engaging and effective ads with lowest possible cost per result, and build reactive "Custom Audiences" and "Lookalike Audiences" of my clients' most engaged followers. In an industry with so much talk and puffery, Ads provide an undeniable solution for targeting and re-target only your most resonant fans.
Listed skills include Organizational Leadership, Composition, Organist, Conductor, and 21 others.