Search Engine Optimization- Increased top 3 keywords by 16% on eFax and increased Organic traffic by 23% on eVoice.- Managed the Organic traffic channel for j2 Global’s largest SaaS brands, including eFax and eVoice. - Developed strategies for increasing rankings and traffic through content and technical SEO.- Prepared ranking and traffic reports and trained international teams in SEO.Website Management- Collaborated in a cross-functional team responsible for landing pages, content development, design, mobile friendliness and whole-site conversion rate.- Managed website improvement projects and wrote specifications for engineering, product management, and creative teams.Web Analytics- Audited and completely overhauled conversion tracking on eFax and eVoice.- Implemented custom Google Analytics solutions, AdWords audiences, and ensured data veracity.- Wrote measurement strategy and trained organization on Google Analytics.Conversion Rate Optimization- Identified content and UX opportunities using heatmaps and analytics on landing pages and signup funnels for all channels.- Wrote and published test plans, executed tests with split testing software, and published results.

- Oversaw project completion for over 45 accounts, totaling over $85,000 monthly billings- Lead seminars in SEO topics and trained new hires in technical SEO.- Defined project scope and gave clear instructions to web developers, content teams, and offshore programming teams.- Planned and executed internal lead generation campaigns using email, SEO, and social media advertising.

- Monitored and reported on search engine rankings and traffic. - Optimized content and site structure to improve keyword rankings.- Coordinated link building with vendors, and technical website fixes with offshore contractors.