With over 10 years of product development experience, I am a Sr. Category Manager at Yakima Products, a leading manufacturer of cargo and outdoor products. I oversee the strategic direction, market analysis, and product lifecycle of 5 key categories: cargo, water, snow, trailer and fishing products.I am passionate about creating products that empower people to enjoy the outdoors and enhance their adventures. I work with cross-functional teams to deliver innovative solutions that meet customer needs, optimize profitability, and increase brand awareness. Some of my recent achievements include an award winning cargo box, helping to place new products with major retailers, and expanding the distribution of our products to new regions.