Chief Executive Officer
CurrentPresident & CEO, Cliff Harris Auto GroupAfter my father's passing, I withdraw from the University of Mississippi to focus on carrying on his legacy. As President & CEO, I am responsible for:Strategic Vision: Develop and articulate a long-term vision and strategy for the auto group, identifying growth opportunities and steering the company through market changes.Digital Transformation: Spearhead the development and execution of a comprehensive digital marketing strategy, resulting in a substantial increase in lead volume and enhanced market presence.Website Optimization: Direct the optimization of the company’s website, significantly enhancing user experience, driving higher online engagement, and increasing conversion rates.Sales Leadership: Lead and motivate the sales team to achieve a doubling of the used car turn rate and significantly reduce vehicle turnaround time, improving overall operational efficiency.Financial Oversight: Manage financial performance, including budgeting, financial reporting, and ensuring profitability, while making strategic investment decisions that drive sustainable growth.Operational Efficiency: Oversee production processes and supply chain management, ensuring high standards of quality control and cost efficiency across all operations.Talent Management: Recruit, develop, and retain top talent, fostering a leadership team that drives performance, supports company culture, and ensures organizational continuity.