• Manage team of 12 cross-functional analysts.• Discover and advance improvements to reporting and data capabilities that will enhance corporate visibility into program performance and systematic identification of opportunities that improve client outcomes.• Provide vision and strategy for all current and future data and analytics activities across adult recruitment division.• Lead cross-client research, trend discovery, campaign optimization recommendations and other marketing… Show more • Manage team of 12 cross-functional analysts.• Discover and advance improvements to reporting and data capabilities that will enhance corporate visibility into program performance and systematic identification of opportunities that improve client outcomes.• Provide vision and strategy for all current and future data and analytics activities across adult recruitment division.• Lead cross-client research, trend discovery, campaign optimization recommendations and other marketing analyses in support of marketing leadership and other EAB teams.• Create new data visualizations to help the organization understand the analytic results.• In close collaboration with the Engineering department, ensure an environment/infrastructure/architecture that makes quality data and information readily accessible for reporting and analytics. Show less

---Manage team of six analysts responsible for reporting and analytics of 130+ clients, including guidance on ongoing projects, presentations, and career development.---Mentor and train analysts in marketing and enrollment analytics, Tableau, SQL Server, business strategy and performance reporting.---Manage ongoing tracking and reporting for multi-channel direct marketing initiatives, and develop business intelligence to improve not only program results but also the implications… Show more ---Manage team of six analysts responsible for reporting and analytics of 130+ clients, including guidance on ongoing projects, presentations, and career development.---Mentor and train analysts in marketing and enrollment analytics, Tableau, SQL Server, business strategy and performance reporting.---Manage ongoing tracking and reporting for multi-channel direct marketing initiatives, and develop business intelligence to improve not only program results but also the implications of those results on college recruitment efforts. ---Identify key metrics to be used in development and evaluation of marketing initiatives. Analyze program effectiveness, interpret and clearly communicate results to applicable client contacts and various departments within the company.---Perform ongoing analyses and create case studies in support of specific client direction and prospect initiatives that result in a better understanding of student behavior and which support student recruitment decision making. ---Provide consultation, expertise, and assistance to client contact staff with marketing strategies, opportunities, and data analysis methods.---Improve quality of reporting and data, by working with user community to identify reporting needs, define report specifications, and develop reports to meet user needs.---Manage both internal data analysis and external market intelligence, provide interpretation of findings, and help implement strategies to meet client objectives.---Lead effort to demonstrate effectiveness of fundamental direct marketing techniques through disciplined program design, testing, and ongoing program evaluation. Show less

As an Account Manager, I worked with senior client leaders, clients and internal teams to shape client direct marketing strategies for Royall’s student recruitment initiatives, as well as to identify opportunities to provide increased value to our clients. As one of the central client contacts, the position monitors, maintains and builds the client relationship.