Evan Lefrancois Email & Phone Number

New York City Metropolitan Area

New York, New York, United States

South Pasadena, California, United States

Los Angeles Metropolitan Area

Worked with Director of Sales Planning to manage inventory for over 40 malls across the United States, supported our sales team by efficiently building proposals, and handled any external and internal issues that arose to allow for a smooth campaign.

Greater Los Angeles Area

• Supported the VP of West Coast Sales and the Account Executive in the creation of media proposals and maintenance for over a dozen clients across both Fox News and Fox Business
• Assisted in yearly agency presentations detailing our networks success
• Efficiently managed workload to be an effective sales planner while simultaneously handling account coordinator responsibilities for our small team.
• Proactively researched and plan for future client revisions to ensure smooth adjustments throughout the year
• Coordinated both internally and externally to ensure client schedule delivers in full within scheduled flight weeks

Greater Los Angeles Area

• Aggressively negotiated and purchased media both nationally and locally for multiple clients
• Managed clients media schedules to ensure networks made timely and accurate revisions
• Assisted in planning TV media schedules by using case studies and other metrics to decide which networks were more likely to obtain desired results.
• Competent use of many research tools such as Kantar, Media Monitors, and Media Ocean to pull competitive reports for further analysis
• Knowledgeable with creating and sending traffic and ensuring correct creatives aired

Santa Monica

• Helped negotiate, plan and manage multiple client accounts in excess of $75 million dollars total
• Analyzed data to interpret potential opportunities for growth as well as areas of improvement for clients media schedule
• Constantly managed and matched client budgets to give an accurate portrayal of client spend.
• Continually built, grew and maintained valuable network relationships
• Created numerous decks to present upfront plans, show potential ideas to clients, and to display campaign performance

Van Nuys

• Executed and analyzed reports to judge campaigns success
• Worked alongside account executives to plan proposals and adjust campaigns accordingly
• Built and maintained relationships with stations for a mutually beneficial partnership
• Input orders and closely followed up with stations to ensure correct airings

Westlake Village, CA