- Develops, manages, executes, and efficiently scales performance marketing campaigns through digital and offline paid marketing channels, including but not limited to Social, Search, CTV/OLV, Audio, Display, and YouTube.- Effectively manages and oversees performance marketing budgets upwards of >$10M for assigned channels to ensure efficient use of paid media investment and that channel-specific and top line KPI goals are being achieved. - Owns all aspects of day-to-day performance marketing channel management: audience targeting, creative development, budget management, media buying, optimizations, data analysis, CAC measurement, and reporting. - Utilizes strong analytical skills to interpret performance data, turn insights into testable hypotheses, and make data-driven decisions to optimize campaign performance, while ensuring we are understanding traffic, conversion, and revenue impacts. - Communicates regularly with internal stakeholders and external agency partners to understand high level performance impacts and create consistent user experience and cohesive brand messaging across channels.

- Leads the development, planning, and execution of performance media campaigns for multiple subscription-based DTC clients across multiple channels such as CTV/OTT, Linear TV, Digital Audio/Podcasts, and Programmatic, driving incremental new customer acquisition and brand awareness. - Collaborates cross-functionally with internal teams (finance, engineering, paid media) and external client partners to ensure alignment on paid media strategies, KPIs, and outcomes, leveraging strong analytical skills to optimize campaigns and maximize client ROAS.- Develops quarterly strategic roadmaps to align on upcoming campaign priorities, individual channel strategies, and marketplace forecasts; accountable for campaigns from ideation through execution, including creative asset trafficking and performance data analysis. - Leverages SQL to pull together different raw data sets in order to build custom client reports (reach reports, conversion reports, impression/delivery reports, etc), distills insights from reports, and communicates learnings to senior client leadership teams.

- Acted as the primary point of contact for multiple client partners, spearheaded the development and execution of integrated performance marketing campaigns across paid channels including CTV, linear TV, and audio.- Analyzed the impact of the marketing campaigns on the clients’ overall business to ensure strategies were driving incremental reach, revenue, engagement, retention, and lifetime value.- Presented and crafted compelling/comprehensive campaign recaps, media proposals, and ad hoc presentations to senior client executives on a regular basis. - Provided strategic, data-driven campaign optimizations/recommendations based on performance data analysis and marketplace forecasts to ensure efficient use of client media investment, resulting in a 20% average improvement in CPA per client WoW.

- Executed and implemented performance marketing strategies, purchased over $1.2M/week in media across multiple client portfolios, and leveraged strong negotiation and relationship management skills to secure favorable CPM rates and brand sponsorship deals with key media partners.- Analyzed media campaign delivery and performance metrics to ensure effective implementation of marketing strategies, collaborated extensively with internal and external stakeholders to drive campaign success and client satisfaction.- Sourced and created custom audience targeting segments through programmatic DSPs (Nexxen, Beeswax) in order for clients to more efficiently reach their target audiences, leveraged in-platform optimization levers to improve performance on an ongoing basis. - Advised clients on creative development processes to optimize brand presentation and sales conversion, which contributed to the overall success of performance marketing initiatives.

Bliss Point Media acquired by Tinuiti

-Research and review various industry reports as well as competitors film strategies, marketing timelines, and messaging phases in order to draft in-depth campaign analysis for senior level management -Analyze audience post track records and develop media strategies aimed at targeting key demographics for a number of Paramount’s upcoming film releases to advise management on how to best understand the audience and how to approach them-Manage and review creative content online to better help our team build strategies in our upcoming release window

-Work alongside our Partner Incentive Managers on evolving our incentive programs, including program development, management, and implementation which meet and/or achieve the defined key performance indicators (KPIs)-Provide coordination of functional area activities, compile and prepare multi-level communication reports for business review, and interface and communicate frequently with employees, management, and external contacts.-Manage and update VMware’s internal partner facing online platform, through the upkeep and development of all confidential company assets that exist on the platform

- Coordinated with clients to set-up and maintain use of event spaces - Lead the clean-up process after every event to ensure that the space is up to par for the next user- Educated newer staff members on how to successfully run events in order to improve the overall reputation of our department

- Communicated clearly and positively with coworkers and management to get customers' orders out in a timely manner- Adjusted food production based on time of day to conserve resources and save money - Trained new hires on different policies and procedures of our business

- Facilitated orientation activities such as icebreakers, skits, and hall decoration- Worked directly with incoming freshman students to help them acclimate to college dorm life, register for fall classes, and expose them to helpful resources that can be utilized on campus- Acted as a primary resource to answer any and all questions related to the academic and extracurricular experience at LMU

- Officiated intramural sports games to ensure standards of play and game rules were observed- Resolved claims of rule infractions or complaints by players and enforced any necessary penalties- Communicated with other officials quickly and efficiently to make decisions regarding rule violations