Evan Mackenzie Email & Phone Number

Cleveland/Akron, Ohio Area

Armed with a common vision for a new approach to in-ear monitoring, the CEOs of Sensaphonics, Inc. and Think-A-Move, Ltd. have come together to form a new company, ASI Audio, Inc. With a goal of bringing back the joy of pure music to performing artists and their fans, they have created a new brand, ASI Audio x Sensaphonics, along with an innovate new IEM product that puts the power and control over the listening experience into the hands of listeners. Their concept is called Music Enhancement, and is being unveiled at the upcoming NAMM Show in Anaheim, CA.ASI Audio combines the complementary expertise and shared vision of its two principals. Sensaphonics founder and CEO, Dr. Michael Santucci, is an audiologist who has designed and manufactured innovative IEM products designed for safe listening while delivering superb sound quality. Think-A-Move CEO Jim Harris brings complementary expertise to the table, having developed headset products for a range of high-noise applications including first responders as well as NCAA, MGM Resorts and many other enterprise solutions. They quickly saw an opportunity to address one of the biggest opportunities in the music industry: the desire among both musicians and their fans to enjoy music safely, and direct control of the sound signature.

Greater Nashville Area, Tn

Strategized and Directed the marketing and communications portfolio of DPA microphones for the US markets including Live, Recorded, Broadcast and Install markets.Invigorated existing dealer relationships and instigated new opportunities through my network of pro audio editorial and artist relationships.Incubated and tested new marketing/communications tactics across multiple social and traditional media streams.

Greater Nashville Area, Tn

In partnership with engineering, market development, sales colleagues and creative team, lead development and implementation of corporate branding goals for the Gibson Pro Audio division.This division is comprised of Cerwin Vega, Stanton DJ, KRK, NEAT and Cakewalk product lines currently. My primary function is to instigate, ideate and direct the creation of compelling marketing and communication strategies and tactics.

Los Angeles

I oversaw and managed all facets of American Music & Sound's strategic marketing and communications, including those developed for print, online advertising, social media, public relations, special promotions, trade shows and other industry events. My focus was producing, presenting, and promoting an innovative, industry leading portfolio of music creation and pro audio brands.

In partnership with senior management, and in alignment with corporate strategy performed a deep dive assessment of the existing marketing-communication resources. Based on findings, realigned and restructured the existing resources into a strategically focused in-house advertising agency model. Engaged and leveraged social media and web-based marketing platforms previously underused. Implemented company-wide processes and procedures to attentively address the distinctive needs and marketing desires for four separate audio divisions. Directed and oversaw the development of all marketing communications collateral including print, online, social media, tradeshow and site specific activation events. Brand development,launch strategy and execution for over ten, new product launches including the industry leading K-Series powered speakers, GX amplifiers, Q-Sys audio networking solution and the PL-3 series amplifiers.

Key member of senior management team that successfully expanded the agencies’ capabilities from broadcast direct response to a full service, brand response agency across all media outlets. Worked with a team of account strategy, creative development and media planners as the liaison bridging client needs and advertising execution.

Built a project based advertising and marketing division for this creative staffing agency. Branded the agency as an innovative alternative to traditional advertising and design firms through the use of its vast roster of creative professionals. Increased the agencies core strength from graphic design to include television, radio and web based marketing campaigns.Artisan is now positioned as a creative and economically compelling alternative to traditional design and advertising entities.

Mfa, Communications

Activities and Societies: St. David's Society Scholar

B.F.A., Art & Communications

One Year Leadership Training With Master Coach Stanlee Phelps.

Digital Photography/Aesthetics

Photography

Design Aesthetics in Photography with Stephen Lavoie.