Evan Moshinsky, Mba Email and Phone Number

- Serve as one of the Marketing team’s internal resources for the organization’s solution suite, key audiences, target industries, customers, competitors, etc.- Partner across Demand Generation, Product Marketing, Marketing Communications, and Sales to continuously develop and optimize sales and marketing messaging.- Partner with the Demand Generation team in the ideation, creation, and execution of integrated campaigns (including nurturing, social media, digital marketing, email marketing, and SEO) to key audiences.- Prepare campaign kickoff meeting presentations and provides email communications to sales ensuring that they are aware of planned Marketing campaigns and activities, and understands how to leverage them.- Develop business cases for marketing programs and make recommendations on marketing tactics- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, opportunity creation and revenue impact.- Assist in the development of the annual marketing plan and budget with all the necessary programs to achieve objectives and strategic goals.- Manages content approvals with external partners and relays required changes to internal stakeholders.- Monitor campaign budget by comparing and analyzing actual results with plans and forecasts.- Assist in identifying and communicating with current customers on testimonials (both written and video) and case studies; gleaning constant insight from sales feedback; abstracting analysis of product usage; and managing reports of noteworthy sales contracts.- Partner with Product Marketing to communicate the value proposition of solution offering to sales, and manages prospecting tools that support the selling process.- Manages direct report(s) effectively to drive success to all programs and campaigns.

- Establish marketing and operations budget with quarterly reforecasts and analysis.- Track and manage attorney referral sources/leads of new clients and maintain digital case management system- Manage and optimize PPC Google Ad Words campaigns and perform monthly review of PPC metrics- Manage SEO strategy to optimize organic search results through website enhancement and content generation (Wordpress)- Create and execute paid Social Media strategy on Facebook, Instagram, and LinkedIn. - Create & monitor organic Social Media posts for all platforms- Establish press releases, blog, and interviews of firm attorneys. - Seek out valid back-links to aid in SEO results utilizing Majestic tool and through partnership marketing and sponsorships- Launch Constant Contact email campaign targeting referral attorneys, interested & former clients, and medical professionals

- Assist Account Director in developing and presenting annual/quarterly creative strategies, and conduct strategic review/input- Work hand-in-hand with creative team in exploring new creative concepts for Client. Provide ideas and input for final review- Facilitate development of appropriate creative that achieves desired messaging and builds brand equity.- Ensure that media functions (planning & buying) deliver desired results for Client- Assist in annual planning process with Media team in overseeing development of strategic direction and budget parameters- Provide day-to-day supervision of two account executives, guiding workflow, and assuring compliance with Agency policy while fulfilling Client requirements. Be a role model for AE’s to emulate; show discipline, proper behavior, commitment.- Take active role in future planning and idea generation for Client, providing strategic input and formulating innovative solutions to existing marketing and advertising problems

- Maintain and oversee marketing budget- Coordinate and work with marketing agencies to develop and execute marketing strategies- Develop broadcast, print, digital and social media campaigns- Assist in and coordinate negotiation of advertising co-op program - Establish and/or manage key product vendor relationships - Create marketing materials such as store posters, flyers, bag stuffers, coupons, etc.- Plan, organize and ensure execution of store and corporate events- Track marketing effectiveness, collect satisfaction feedback, and make improvements - Physically assist store and support staff with onsite events execution and delivery- Coordinate with accounting to manage invoices from marketing vendors- Responsible for company newsletter

- Manage a team of one manager & two marketing coordinators- Supervise creative marketing and offers relating to renewals, bills, gifts, magazine wraps, E-Renewals and E-Bills. - Create department budget and reforecasts. - Oversee individual marketing schedules for 45 well known magazine brands (MotorTrend, Automobile Magazine, Hot Rod Magazine). 11,572,063 mailed marketing efforts in 2016. 3,404,783 e-mail marketing efforts in 2016.- Update financial planners on most current renewal rates. - Generate successful marketing ideas/tests to improve department revenue. - Oversee gift campaigns for all titles. - Place bi-annual stock orders for all renewals, bills & gift mailing materials (over 5 million pieces).

- Grow subscription volumes and profits from highly profitable sources- Specifically responsible for executing all renewals, gifts and billing promotions including: segmentation of our customers into different renewals and billing groups- Help design creatives and offers relating to renewals, bills, gifts, magazine wraps, E-Renewals and E-Bills- Perform budgeting analysis and track results- Maintain individual marketing schedules for over 60 well known magazine brands (MotorTrend, Automobile Magazine, Hot Rod Magazine).- Update financial planners on most current renewal rates.- Generate successful marketing ideas to improve renewal rates.

As a Northwestern Mutual Financial Representative intern, I was part of the network office team, working side-by-side with financial representatives and professional office staff. I experienced the independent and entrepreneurial spirit that financial representatives share, and follow the same process they do for establishing a career.