At HungryGoWhere, my main role lies in creating the bulk of the site’s daily content, aiming for timely reporting on newsworthy happenings in the F&B scene with its fast-paced changes.At the same time, I also contribute to the overall content strategy as well as work on long-form food guide, interview newsmakers, handle client advertorials, as well as attend media tastings or events where I am also tasked with taking photos.

A personal passion project spanning works published on Instagram, Burpple, and a personal blog that sees me constantly on the hunt for the newest trends and hidden gems in the Singapore F&B scene. This is where I spend my free time honing my craft to create compelling and vivid narratives, as well as arresting edible visuals. Despite being a smaller-scale operation, the site constantly competes with established lifestyle sites on Google SEO in the top few results.

Tasked with pioneering the editorial arm of a young but rising media company that yields monthly web traffic of up to 300k and hosts a robust telegram ecosystem with more than 250k combined subscribers. I source for newsworthy content in the lifestyle sphere, with a specialisation in food, to produce engaging and SEO-optimised articles in order to drive traffic for site growth and web presence, while also crafting client-specific articles with clear and persuasive key messaging concepts for clients such as Grab.

Wrote for the lifestyle culture sections, juggling between newsworthy scoops, tasting reviews and interviews with persons of interest. Handled social media updates and stories, as well as the arranging of EDMs.

Scoured legal precedents and statutory provisions to provide a research base for the Managing Partner, mainly dealing with high-profile matrimonial cases heard in the High Court and Court of Appeal. Role required intensive research and ardent adherence to grammatical nuances to meet the legal industry standard.