Evan Nelson Email & Phone Number

Phoenix, Az

Portland, Oregon, United States

Serves as product portfolio expert for dealers, partnering with ASMs and PSMs to articulate the value of insurance products to dealers.Monitor and track product sales (lease, used car, overall market share, insurance products penetration), reports, and financial data by the dealer to actively identify opportunities.Works with Assistant Sales Managers to provide product sales presentations focused on insurance to dealers in the state of Oregon, Idaho and Montana.Evaluate and analyze new insurance products, competitors, market demand, and industry changes to anticipate dealer needs and challenges. Develop dealer strategy and income development program, which leads to the identification of dealer training needs and coordination with the trainer to execute relevant training.

Irvine

Promoted back into sales to help manage/mentor team of 7 District Sales ManagersOversee all of dealer operations for Orange County. Consult, manage and train teams in sales, aftersales, parts and finance.Work with owners to establish a disciplined sales process through marketing, inventory, staffing and training.Develop and implement marketing campaigns that promote dealer’s inventory and servicesManage brand awareness by consulting each store to increase website and foot trafficManage each dealers inventory through wholesaling units on a bi-monthly basis

Irvine, Ca

Advise and execute digital marketing campaigns and strategies focusing on target audience to drive traffic back to dealer’s websitesEvaluate and develop dealership processes making recommendations on appropriate manpower while adjusting internal processes to increase productivity, efficiency and profitability.Manage Social Media pages to help increase paid/organic search results.In depth understanding of search engines, search engine optimization and factors that influence high rankings and real estate within Google.Work with internet providers and dealers to ensure their websites are up-to-date with relevant information promoting Toyota inventory and accessories.

Conducted dealer sales meetings on a weekly basis training on new and existing models, accessory products, production changes, incentives, loyalty programs and e-commerce. Wholesaled new units on a bi-monthly basis to dealers to ensure dealer’s inventory and pipeline remained healthy.Analyzed dealer operations in new, used and aftersales making recommendations to increase sales, efficiency, productivity and ultimately profitability.Dissected dealer’s total pipeline and current stock versus units sold to determine opportunities for additional product in conjunction with model/color and current market demand. Successfully completed National Automotive Dealer Association training course in 2009 and 2011.Assisted in creating strategies to eliminate aged inventory; analyzed units over 60 days old vs. expense and stocking “in-demand” vehicles at market price. Earned District Sales Manager of the Year Award consecutively in 2011 and 2012; ranked second in the country and top selling and grossing district manager out of 86 field travelers.

Managed 24 dealers to ensure complete compliance within corporate selling structure; focusing on driving ongoing sales and revenue performance. Reviewed dealer sales volumes and developed methods to increase productivity and profitability. Reviewed reports with Dealer Principles and General Managers regarding dealer stock levels, month-to-date and year-to-date sales. Created effective marketing solutions to focus on car clubs and Scion owners; bolstering sales.Launched new sales models to improve closing ratios and potential higher grosses; summarized pure price and how to explain benefits to the customer.• Collaborated with dealer with implementing marketing events for the Scion car clubs and new Scion owners. • Conducted sales meetings to review future new models, selling techniques to improve closing ratios and potential higher grosses and summarized pure price and how it benefits the consumer and the salesperson.

Developed market surveys and statistical analysis coupled with customer surveys to assist in identifying competitor markets for Service and Parts departments. Determined with requested repairs were warranted for coverage by conducting inspections and test driving vehicles. Evaluated Assistant Service Manager production rates and monitored performance. Grew service department’s profitability and gross profit margin by creating maintenance menus; resulted in higher hours RO and more menu sales.Identified areas for workflow process enhancement, suggesting updates to make processes and procedures more effective.Increased wholesale gross profit percentage by reviewing wholesale accounts, ranking by purchases and return rate.

Bs, Business & English Lit.

Activities and Societies: English ClubEnglish Lit Major

Aa, Business

Activities and Societies: I was on the All-American Soccer teamStudies business and worked towards my AA