Marketing Operations Manager
CurrentResponsible for identifying issues and opportunities, recommending solutions and ideas, to rework the Marketing lead life cycle and sales process for a more efficient, measurable, and manageable model.Accountable for analyzing, defining, and building actionable reports and dashboards to measure and present core metrics and trends to support business decision-making.Designed documentation and training for Marketing and Sales reps on lead life cycle, lead qualification process, and best practice SalesForce.com database usage.Currently working with a SalesForce.com Unlimited Edition instance with extensive Marketo marketing automation integration.