• Lead planning and execution of customer specific retail sweepstakes activation that leveraged sports property through in store point-of-sale and digital media campaign. The activation drove a 35% increase in Pepsi display sales and $40K incremental dollar sales • Coordinate with sales, brand marketing, legal, consumer relations, and external agencies to ensure approvals and alignment on activation details• Analyze sales, velocity, and distribution performance across 10 different customers to identify opportunities for marketing activations

• Analyzed, forecasted, and budgeted multiple category groups with over $600M in sales annually to drive sales and manage financial risk.• Developed pre-season unit plans to meet receipt, margin, sales, markdown, and inventory budget for all committed buy programs and review with buyer to discuss opportunities. • Won August 2016 Forecast accuracy award for intimate apparel planning team • Identified growth and risk opportunities, forecasted future sales, receipt, inventory, and markdown projections to lead financial Open-To-Buy Meetings with senior management for the next 90 days and beyond

• Updated weekly sales, receipts, markdowns, and IMU projections. Executed monthly Open-To-Buys based on projections and provided accurate and informative financial details to leadership. • Analyzed sales and recommended buying and markdown strategies in a license business with over 200 items. Recommendations were discussed and implemented on weekly basis • Participated in a selective 9-month rotational program, rotating through various sectors including: Operations, Pricing, Replenishment, Planning, Category Management, Buying.