- Spearheaded the GenAI Broadcast Script Conversion Tool project, successfully integrating advanced AI technologies to automate content conversion, significantly reducing manual processing time and positioning Nexstar as a leader in digital media transformation.- Effectively led Agile project teams through comprehensive development, testing, and deployment cycles throughout multiple major projects, enhancing collaboration and speeding up time-to-market. This streamlined approach resulted in a 30% improvement in project delivery times and increased team productivity by 25%.- Directed the overhaul of Nexstar’s content syndication platform, doubling the content processing capacity and enhancing the integration with major partners like Yahoo and MSN. These improvements led to a 50% increase in content distribution efficiency and a 20% uplift in partner content engagement.- Authored detailed technical specifications and user stories and designed intuitive wireframes for The Hill’s website migration project, facilitating a smooth transition and enabling a 40% reduction in content management overhead. This migration boosted user satisfaction and engagement metrics across the board.- Supported the redesign of 120 station websites, enhancing visual appeal and functionality. This initiative resulted in a 10% increase in user engagement, a 15% increase in page views per visit, and a 10% increase in advertising revenue, substantially boosting overall digital presence and profitability across Nexstar Digital Properties.

- Work with PMO, Product Management, and Engineering to determine and define project scope, objectives, and success criteria for a Product lifecycle.- Track and provide a summary of product, progress, and barriers, and maintain comprehensive documentation.- Gather requirements and create clean, concise user stories.- Create PowerPoint presentations/trainings and present to various stakeholders and teams.- Facilitate daily/weekly status meetings, backlog grooming, planning, retrospectives, demos, and Kick-Off meetings.- Guide the teams and stakeholders on process and standards

- Conducted client and customer stakeholder interviews to identify and process business goals and the company’s objectives.- Examined and evaluated the existing state of digital content and ecosystems, identifying strengths, weaknesses, inconsistencies, and opportunities.- Informed and influenced information architecture, site navigation, and user experience for new sites, owning IA on content-driven site experiences.- Collaborated with cross-functional teams to develop flexible and intelligent content structures and experiences.- Designed wireframes, mockups, and high-fidelity prototypes, as well as produced governance workflow documentation.

- Responsible for refining solutions in design, development, and product delivery of eCommerce websites during onboarding new, and supporting existing High-profile partners and ensuring a fully functional product prior to customer delivery.- Documented & managed partners' requests into the company's backlog, composed scope documents, PRDs, and action stories, and set the delivery dates based on specific timelines.- Proposed project sizing, ensured project prioritization, oversaw tasks across teams (Product, Design, Engineering, QA, Analytics, Partnerships, and Support), and used a variety of software tools such as Asana, Pivotal Tracker, Prismic, Privy, Lucidchart, Figma, Algolia, Admin Rewarehouse (internal), and Google Drive applications.- Facilitated meetings and provided valuable input on the key-making decisions to support the company's roadmap, development, and execution of new features & products.- Defined multiple training documentation for new product deliveries and improved processes such as CRM and CDP implementation to improve Trove’s customer data management and CMS Prismic to minimize partner request processes for internal cross-functional teams.

- Served as a change agent for this local startup breaking into the beauty market. Partnered closely with CEO, CFO, and Chief Marketing Officer to increase brand awareness, expand the product offering, and secure Series A funding. - Designed and developed the company’s first website; established success metrics; developed KPIs; and drove product market fit strategies.- Improved products based on customer feedback and market analysis to increase sales and expand the product offering.

- Conceived and developed UX designs based on user data, user research, and user testing, and aligned with the company's vision.- Produced UI/UX high-fidelity prototypes and devised solutions for use across multiple websites.- Proposed, designed, constructed, integrated, and tested website code using HTML, CSS, JavaScript, and PHP for multiple online web pages as well as using project tracking software Jira, GitHub, and Confluence.- Constructed visual and graphic designs, flyers, brochures, and interactive infographics to use on multiple platforms using various typography, illustrations, and photographs using Adobe Creative Cloud applications.- Planned and executed successful digital marketing campaigns for the company's Social Media platforms, such as Facebook, Instagram, and YouTube, and raised its audience to 80k, 1k, and 100K, respectively, within 2 years.