Drives the promotion and usage of our products, services, and valuable insights to help drive sales conversion and revenue growth. Works closely with product development teams to understand the unique features and benefits of each product, and develop marketing strategies to promote and sell these products to customers.Key responsibilities include:• Market research: Conducting market research to understand customer needs, preferences, and behaviors. This information is used to develop marketing strategies that resonate with target customers.• Competitive analysis: Analyzing the competition to identify market trends and potential opportunities. This information is used to differentiate the company's products from competitors and to identify potential areas for growth.• Product positioning: Defining and communicating the unique value proposition of each product. This includes identifying the target customer, understanding their needs, and developing messaging that speaks to their pain points and goals.• Go-to-market planning: Developing and executing marketing plans that support product launches and ongoing product promotion. This includes defining target audiences, developing messaging and creative assets, and identifying the most effective marketing channels.• Sales enablement: Working closely with sales teams to ensure they have the knowledge and tools they need to effectively sell the product. This includes creating sales collateral, developing training materials, and providing ongoing support.• Analytics and reporting: Measuring the success of marketing campaigns and using data to identify areas for improvement. This includes tracking key performance indicators, analyzing customer feedback, and reporting on the overall success of marketing initiatives.

Drives the promotion and usage of our products, services, and valuable insights to help drive sales conversion and revenue growth. Works closely with product development teams to understand the unique features and benefits of each product, and develop marketing strategies to promote and sell these products to customers.Key responsibilities include:• Market research: Conducting market research to understand customer needs, preferences, and behaviors. This information is used to develop marketing strategies that resonate with target customers.• Competitive analysis: Analyzing the competition to identify market trends and potential opportunities. This information is used to differentiate the company's products from competitors and to identify potential areas for growth.• Product positioning: Defining and communicating the unique value proposition of each product. This includes identifying the target customer, understanding their needs, and developing messaging that speaks to their pain points and goals.• Go-to-market planning: Developing and executing marketing plans that support product launches and ongoing product promotion. This includes defining target audiences, developing messaging and creative assets, and identifying the most effective marketing channels.• Sales enablement: Working closely with sales teams to ensure they have the knowledge and tools they need to effectively sell the product. This includes creating sales collateral, developing training materials, and providing ongoing support.• Analytics and reporting: Measuring the success of marketing campaigns and using data to identify areas for improvement. This includes tracking key performance indicators, analyzing customer feedback, and reporting on the overall success of marketing initiatives.

• Acted as a product liaison - delivering clear and critical internal/external feedback to drive product growth and retention• Mentored and trained incoming Performance Managers on various role responsibilities including: • Software/product expertise and strategic integration • Website user experience and multi-channel strategies • Project, task, and relationship management*in addition to Senior Account Manager duties

• Acted as a product liaison - delivering clear and critical internal/external feedback to drive product growth and retention• Mentored and trained incoming Performance Managers on various role responsibilities including: • Software/product expertise and strategic integration • Website user experience and multi-channel strategies • Project, task, and relationship management*in addition to Performance Manager duties

• Created holistic digital strategies for over 30 clients and managed multi-channel marketing campaigns including: SEM/PPC, SEO/Content, Social, Video, Email• Gathered actionable insights and optimized campaigns, creatives, and websites to improve conversion path and user experience• Provided data-based recommendations and reported on successes/opportunities during monthly performance reviews and quarterly business reviews

• Conducted in-person product demonstrations to key stakeholders (including C-suite)• Led patient referrals and testimonials - supporting account retention and growth

• Expert in both rehabilitation equipment and its insured reimbursement rates to service and assist with sales in the growing territory. • Educate and support patients on pre/post rehabilitation product as part of prescribed program. • Delivered marketing and educational collateral as part of supporting regional growth.