Global Customer Marketing Coordinator
Current- Worked with customer bases to educate, inform and assist with decision making.- Created efficiencies within company marketing processes.- Collaborated with Product Marketing Team to research and analyze market landscape, buyer personas, product portfolio, customer base and new business prospects.- Utilized Salesforce, Pardot, Asana, Craft, Canto and SharePoint for marketing initiatives.- Produced monthly webinar series.- Built marketing campaigns, forms, lists and automations.- Maintained campaign calendars, needs and deadlines.- Created landing pages, ads, blogs and related content-oriented assets.- Optimized marketing processes to open capacity and resources.- Assisted in product and customer marketing research.- Executed and reported on campaigns for core products and all business applications, integrations and 3rd party products.