My goal is to ensure that the GTM tech stack enables the efficiency of cross-functional teams to drive revenue and productivity. I collaborate with Sales, Marketing, Analytics, TechOps, and Customer Success teams to align our sales technologies to company priorities and objectives. I manage a team of salesforce admins and developers to drive automation and oversee SFDC change management for GTM processes.

· As Lyra’s first Marketing Ops hire, re-architected the entire marketing tech stack, designed and introduced processes to ensure repeatable success, and built out a team to run it all· Hired a team of marketing ops professionals to support demand generation, provider and member marketing groups· Implemented a number of key technologies to improve efficiency and increase MQLs including: Marketo, Bizible, 6Sense, ZoomInfo, On24, RingLead, and Litmus· Oversaw campaign production and processes across demand generation and provider marketing groups· Reimagined the lead flow, assignment and lead scoring programs leading to 2x increase in time to response and conversions· Introduced email nurturing efforts and increased sophistication of email programs leveraging tools such as Litmus· Established marketing/sales attribution framework leveraging Bizible to provide Sr Mgt data to manage spend by providing valuable insights and recommendations into channel performance

Engaging with brands to strategize and implement digital campaigns to increase the velocity of sales ready leads. Supporting Marketing teams to resolve tricky operational issues and optimize marketing automation programs.

In this global role, I managed the entire marketing technology stack + website including evaluating and implementing new technologies to improve marketing performance while testing and optimizing programs and processes. Partnering with Demand Generation Leads to build out lifecycle programs and ad-hoc campaigns to support their lead generation goals.• Lead the evaluation, selection, and integration into current tech stack of multiple new vendors (TechTagret, Ceros, Unbounce, DiscoverOrg, BrightTALK) to support sales enablement and pipeline generation goals while improving brand experience• Delivered an entirely new website that repositioned our brand, supervising in-house talent and outside agencies• Designed, developed, and delivered a multilingual website experience (Japanese, German), increasing brand awareness and lead generation activities in important new sales regions• Redesigned global lead scoring and lead routing process which lead to 30% increase in Marketing Qualified Leads

Served as the Senior Marketing Manager for the North American business unit of a global software company in Cybersecurity, eDiscovery, and Digital Forensic Investigations. I was primarily responsible for delivering integrated online and offline North American marketing campaigns focused on Advisory and Service Provider partners, driving development of qualified leads for the sales team. I also focused on making operational improvements to the lead funnel and sales routing process which lead to a marked increase in sales accepted leads and pipeline creation. I acted as the key marketing liaison for the NA Sales team to channel enquiries, provide sales / partner enablement tools and manage sales team expectations and buy-in with the NA marketing plan.

• Marketing Team email expert & admin for marketing automation tools (Pardot, Marketo); Led implementation of Pardot and manages integration of SFDC, Pardot, and other marketing software• Defined lead scoring and routing policies which led to immediate and tangible improvements in lead qualification and sales-accepted leads• Oversees online promotion and execution of all product webinars/demos to large national and regional audiences – nearly doubled average number of inbound leads from webinar program within 6 months• Owns defining, creating, and optimizing infrastructure of online marketing programs; improving workflows and looking for efficiencies while testing new strategies/software whenever possible• Oversees implementation and project management of email, online ad, direct mail, and other campaigns partnering with Creative, Field Marketing, and Product Marketing teams • Measures and reports campaign ROI within SFDC for outbound programs, delivering on-going summaries to Executive and Sales teams

• Managed global email marketing communication schedule• Collaborated with Product Marketing, Strategic Services, and Field Marketing teams to manage content creation and fulfill demand for monthly newsletters• Planned, executed and optimized online and social promotions related to email best practice webinar series; increased frequency of webinars by 40% leading to great increases in viewership • Owned online and onsite registration experience for global user conferences managing relationships with external vendors; coordinated with Customer Success and Sales Executive teams to drive registration and hit aggressive revenue goals

• Sourced SaaS sales opportunities generating over $2.3 million in revenue • Engaged and fostered relationships with prospective c-level executives in enterprise and mid market companies consistently conveying Responsys’s value and competitive differentiators• Recognized as Team Leader providing Salesforce training and sales process support/coaching to new hires• Strategized with Account Executives to research and report targeted accounts’ current interactive marketing programs in support of executing a long term consultative sales approach• Consistently over quota each FQ (ending FY 2008 120% over quota)

• Exceeded individual sales goal by over 60% selling more than $700,000 worth of travel to school districts across US• Provided CRM training support to new employees • Targeted and engaged educators through outbound and inbound sales activities to sell and organize domestic group travel• Coordinated complex and detailed travel arrangements between clients and various in-house operational departments while continuing to maintain and forecast sales pipeline