Evan Waters Email & Phone Number

Lisbon, Portugal

Vancouver, CA

Austin, Texas, US

Helping to fund and support growth for the next generation of marketplace businesses.

Full service digital consulting specializing in paid media, SEO, and growth strategy.Vertical work includes:- E-Commerce- Insurance (Health, Auto)- Food Delivery- Crypto- Online Education- Luxury Goods- Online Dating- Real Estate- Fitness- Wellness- Business Intelligence- Legal Documents- Lead Gen- Developer Tools- Enterprise Software- Physical StorageWhen.

Los Angeles, California, US

Brisbane, Qld, AU

Berlin, DE

Blinkist was acquired by Go1 in May 2023. During my tenure, we transitioned the team to a performance environment, re-organizing for speed and efficiency. We achieved the strongest new customer growth in years while also dramatically improving profitability. Leading the ~20-25 member Blinkist marketing team, together we found success across a number of.

New York, New York, US

Venice, California, US

Georgetown, KY

Amsterdam, North Holland, NL

OLX is a top 3 digital brand in Romania, Portugal, and Bulgaria. I led our marketing growth team across the region. During my tenure, we:- Grew revenue 30%+- Reversed negative double-digit demand trends to positive double-digit YoY growth- Activated key product features (delivery) and accelerated growth categories - Scaled new and underserved channelsOur.

Palo Alto, CA, US

Marketing advisor, focusing on paid search.

New York City, New York, US

"Hands on Keyboard" interim channel management during industry's busiest season.

San Mateo, US

Growth marketing, channel strategy

Amsterdam, North Holland, NL

• My role had a dual mandate—accelerate portfolio growth and support our deal team to make high-value investments. I spent most of my time with our education, e-commerce, and classifieds portfolio companies..
• Led team of 15+ to reignite digital growth for Africa’s largest media company, installing an analytics program, training traffic team, and aligning brand across 20+ countries.
• Trained and coached e-commerce teams across paid search, organic search, and Google Shopping initiatives.
• Developed content marketing and digital PR strategy across different companies, verticals, and markets. Then, I trained local communications teams to execute on these strategies.
• Personally executed paid marketing campaigns to provide blueprint for a multi-country team of a region’s largest e-commerce company.
• Implemented ROI model to shift multi-million dollar budget to most profitable initiatives.

Amsterdam, NL

Amsterdam, NL

I've worked alongside organizations like OLX, Flipkart, Souq, Delivery Hero, iFood, eMag, Udemy, Codecademy, LetGo, DStv, GoTv, Super Sport, ShowMax, Dubizzle, Markafoni, Allegro, Takealot, Properati, Imovirtual, Standvirtual, PaySense, and Luno.

Sacramento, California, US

Brooklyn, New York, US

Zencare, a marketplace for mental health help, is on a mission to make it easier to find a therapist. I'm proud that we helped so many improve their mental health. We grew 23x in two years and the strategy put in place empowered 70x growth (SimilarWeb).

Chandler, AZ, US

San Francisco, CA, US

• As Tripping.com's first marketing hire, I was responsible for all traffic acquisition as well as the hiring and mentorship of the marketing team. I'm proud of what the team was able to accomplish including:
• Grew through Series B financing for a reported $100M+ valuation
• 2,000% growth in users and 1,200% growth in revenue
• Built a global top-15 paid search program for the Hotel and Accommodation space
• Managed the public relations program garnering more than 125 stories and 100M+ reader impressions. Coverage secured in key outlets such as Fast Company, Skift, TechCrunch, Travel & Leisure, USA Today, US News & World.

San Francisco, CA, US

Montréal, QC, CA

SEO and paid search advising

San Francisco, California, US

Helped team optimize advertising campaigns when DoorDash was in just three cities and finding product-market fit.

San Francisco, CA, US

Grew Google, Bing Ads accounts over a multi-year engagement. Best-in-class SEM in the document editing space.

San Francisco, CA, US

• Responsible for all paid digital consumer acquisition including mobile app downloads, broad display campaigns, paid search, television campaign support, and strategic testing.
• Scaled $10M+ PPC account from $0.
• Contributed to Trulia's rapid traffic growth in the months preceding its $3.5 billion acquisition by Zillow.
• Innovation Week award winner for contributing to a prototype to automate PPC bidding based on agent churn model.

Redwood City, CA, US

• Responsible for $25+ million in spend
• Hired, mentored, and managed a team of search engine marketers

Redwood City, CA, US

• Promoted after awarded Q4 2012 Company MVP
• Responsible for full funnel conversion testing for desktop and mobile devices across four unique domains resulting in $2.5+ million in incremental annual revenue

Redwood City, CA, US

• Grew revenue 500%+, profit 350% on a mature account with double digit declines in key metrics over the previous year
• Mastered the head and the tail managing over 60+ million keywords across seven leading advertising platforms.

Needham, MA, US

• Undertook projects to grow organic traffic with unique content utilizing best SEO practices
• Prepared reports on traffic sources, partner conversions, competitor products, and new travel start-ups
• Evaluated industry and product competitive landscape to influence new global product launches

New York, NY, US

• First employee in venture e-commerce startup founded by John Caplan (former President of About.com and CEO of Ford Modeling Agency)
• Developed product taxonomy and identified verticals for initial outreach that resulted in company growing from 0 to 30 distribution partnerships and sourcing 200,000+ diverse SKUs from 80+ suppliers

• Operated a profitable, expert-guided online nutritional supplement shopping experience that was a semi-finalist in Fairleigh Dickinson University’s 2005 Business Idea Competition

Ba (Honors), Economics

General Course, Economic History