Social Media Specialist
Spearheaded the growth of multi-platform social presences, the rollout of new accounts, and led the social media marketing & promotion of virtual concerts, events, games, and more. Set up internal processes regarding social posting guidelines and account safety & management.➤ Amassed over 50,000 followers on the Gamefam Studios Twitter account➤ Led the social marketing campaign to bring the first AAA game IP, Sonic the Hedgehog, into the Roblox metaverse with the new hit game Sonic Speed Simulator. Said campaign garnered over 1 Million impressions & 10,000 likes within the first 24 Hours, and was featured in articles by VentureBeat, Polygon & more➤ Worked alongside SEGA, Netflix & Wildbrain to craft and launch a social campaign for the global premiere of the new Netflix show "Sonic Prime" in Sonic Speed Simulator on Roblox, which received over 1 million impressions in the first week➤ Launched, managed & grew the official Sonic Speed Simulator Twitter account➤ Led social media marketing campaigns and created video & graphic assets for The Chainsmokers, Saweetie & 24KGoldn virtual concerts➤ Crafted a marketing strategy and created video & graphic assets for Warner Music Group, Intuit, Saweetie, and the NFL to promote the launch of the Saweetie Superbowl Concert and two original experiences "Super NFL Tycoon" and "Rhythm City"➤ Organized & executed marketing campaigns to promote various brand integrations such as Doctor Strange, Kung Fu Panda, Paws of Fury, L.O.L Surprise, Build-a-Bear, NFL & Warner Music Group➤ Managed and grew various game brands on Twitter to over 10,000 followers each➤ Planned, created & facilitated the launch of the Gamefam Community Discord Server➤ Garnered over 25 Million total Global Impressions on Twitter in 2022