I am currently the Marketing Director with Jayne Products Inc. in Carson, CA, where I have played a significant role in the launch and management of Struvite Removal created for the sale of niche products. I have had roles at Herbalife Nutrition and Belkin in Product Marketing and Product Management.My recent achievements include:- Played a significant role in the launch of Struvite Removal, drove new product sales into national and international markets, and directed the development of distribution channels- Led cross-functional teams in the development of the product plan, and advised on product enhancements- Created the product strategy, developed product pricing, and supported product education- Executed market research on a national and international level, set the product direction, and used digital tools effectively- Provided consulting in product use and managed customer concerns effectively- Spearheaded marketing initiatives and increased project visibility successfully through the website, website copy and SEO, Google Analytics and Adwords campaigns, social platforms, and print ads.I hold a B.A. and B.S. in International Business, Management & Latin America, which is supported by certifications in Data Analytics, Product Management, and Six Sigma Green Belt, as well as Advanced Digital Marketing and Social Marketing. I have also recently graduated with a Master of Business Administration in Marketing.My marketing and product management experience spans over 10 years and includes the effective management of sales and marketing campaigns, the formulation of impactful market strategies and the development of comprehensive knowledge of local, national and international markets.Analytical.Responsibility.Achiever.Arranger.Ideation.I can be reached via LinkedIn or at evan.l.andersen@gmail.com.