I’m Evan, a B2B SaaS marketing leader with 8+ years of experience turning marketing into an efficient growth engine for startups and scaling companies.My philosophy: Marketing isn’t a support function — it’s the driver of scalable, predictable growth. I focus on aligning marketing with company-wide objectives to deliver both immediate impact and long-term enterprise value.I specialize in:- Building demand generation systems that turn strategy into measurable outcomes- Refining ICPs, messaging, and pricing to unlock market potential- Designing operational frameworks that optimize pipeline efficiency and reduce CAC- Leading high-performing teams across marketing, sales, and RevOpsAs a builder at heart, my superpower lies in creating the growth architecture—the foundational systems, strategies, and processes that fuel sustainable growth. I thrive on simplifying complexity, aligning stakeholders, and turning vision into reality with systems that perform at every stage of the funnel.For me, great marketing doesn’t just meet goals — it transforms businesses.If you’re building something bold in B2B SaaS, let’s connect — I’m always looking to exchange ideas, collaborate, and solve meaningful growth challenges.