Championing community management, social media strategy, and influencer programs for Level Infinite at Tencent Games.

Selected Panels, Livestreams, and Groups• Committee Member, International Choice Awards Network (GDC): 2020-Present• Member, Game Developer Collective: 2023-Present• Panelist, Bridgio Community Managers Brain Trust (Bridgio): 2021-Present• Panelist, Community Managers Roundtable at Xsolla Diamond Club 2021• Panelist, Community Management Summit: Soft Skills Are Hard at GDC 2020• Panelist, Your Community, Your Allies: Community Management 101 at PAX East 2017• Panelist, Influencers & Marketers: A Guide to Not Getting Screwed at PAX South 2017• Interviewee, Supercharging Community Management with PULSE on Gamasutra• Livestream Host, Team Trion at Extra Life 2014-2016• Panelist, Building Community from the Ground Up: The Sequel at GDC Next 2014• Panelist, Troll Combat 101 at PAX Prime 2014• Guest Speaker, Microsoft's Community Manager Appreciation Day 2014 Livestream• Panelist, Player-Built Communities: Helping to Foster the Community YOU Want at PAX East 2014• Panelist, Building Community from the Ground Up at PAX Dev 2013• Panelist, Getting Past Forums: The Future of Community Management at PAX Prime 2011

Leading a team of community management professionals for the studio's game portfolio including Starship Troopers: Extermination, Squad, Beyond The Wire, and Post Scriptum.

Leading community and content management strategy for unannounced live service and mobile projects while managing 2K NextMakers and paid influencer activations for NBA 2K23 Arcade Edition, WWE SuperCard, PGA Tour 2K23, and more games.

Advanced from Art Producer to serve all game teams as Scrum master. Promoted from Community Lead.Game Production and Project Management• Organized daily task management and standups, sprint planning, and retrospectives for a team of 20.• Owned Jira workflows and implemented processes; built staff dashboards and Confluence guides.• Produced sprint progress reports per team, using insights to work with leads and iterate on processes.• Transitioned Art Team from Kanban to Scrum, resolving pipeline bottlenecks to meet milestone goals.• Championed cost-efficient internal playtests via team coordination and instituted feedback method.• Established and defined employee manual and onboarding process, improving new hire experience.Community Development and Event Organization• Prioritized player-facing Rend content roadmaps and issue-tracking Trello board with Design Team.• Orchestrated Friends & Family events, Rend alpha email invite waves, and game update deployments.• Authored developer letters and patch notes to engage players on Discord and other social platforms.• Built an influencer program and Twitch launch campaign, exceeding KPIs to drive Rend to 5th place.• Designed email CRM campaigns for newsletters and test invites with 66% open and 34% click rates.• Presented Rend game demos to press and guests at conventions in collaboration with Design Team.

Directed the international Community Team for ESO and headed community development for TESL.• Improved the ESO Community Team’s ROI by negotiating with other departments to reclaim 25% of their weekly bandwidth, applying it to retention and reacquisition tactics per their expertise.• Bridged team communications for the Elder Scrolls franchise’s live titles, establishing and leading global syncs to drive alignment through Morrowind and Heroes of Skyrim expansion launches.• Created Community Team onboarding process, anticipating new staff needs to get them up to speed.• Planned quarterly community and content strategy presentations for Business Management Team.• Coordinated influencer engagement for Bethesda E3 conference and Prey, ESO, and TESL launches.• Developed Bethesda Partner Program MVP, applying Trion Worlds Creator Program best practices.• Produced broadcasts of the TESL livestream with VP Pete Hines on Bethesda’s Twitch channel.

Designed and curated the Trion Worlds Creator Program to convert influencers and player talent into brand advocates.• Built a member database of thousands, using email CRM to engage influencers for campaigns such as Devilian’s launch event with physical loot mailings and an exclusive preview of its new Tempest class.• Sponsored Atlas Reactor streamers to reach 7th most-watched on Twitch, exceeding KPIs by 58%.• Earned organic front-page Twitch placement for ArcheAge‘s launch by organizing popular talent.• Directed over 500 broadcasts as Livestream Producer; designed and budgeted livestream studios.• Produced Devilian class trailers, Trove creator events, press demo streams, and an ArcheAge concert.• Ran Team Trion’s Extra Life livestream, ranking 3rd on Twitch and outperforming Reddit’s fundraising.

Developed the North American and European Devilian community after building the Defiance and ArcheAge communities, producing regularly-scheduled livestreams and rapid response communications.• Led community development and communications for ArcheAge, Devilian, and Defiance.• Developed ArcheAge’s online community from scratch by establishing and engaging owned and third-party communication channels with its audience now numbering over 10,000,000 players.• Rebuilt player confidence in the transmedia shooter Defiance, leading to a seamless F2P transition.• Detected and evaluated community friction points per game, retaining players by addressing issues.• Managed Junior Community Managers, improving performance via periodic mentoring and reviews.• Organized TwitchCon 2016 planning and budget; hosted influencer meet-ups at conventions.

Drove acquisition for ID@Xbox program, helping independent developers self-publishing on Xbox One.• Managed account onboarding by issuing legal documents and developer kits, curating a manually ranked database of more than 6000 studios; later leveraged Microsoft Dynamics to scale CRM efforts. • Integrated external communications via email, website, and Twitter with a unified content strategy.• Produced program overview decks and weekly internal success metrics for stakeholder review. • Project-managed a website relaunch and drafted announcements, CRM emails, and key messaging.• Built social media strategy, directed video production, and hosted talent at ID@Seattle summit event.

Spearheaded community growth and brand equity by establishing a best-in-class standard for two-way communication between fans and the company, generating positive and constructive online experiences.• Drove player retention through strategic high-value content designed to communicate game updates, empower engaged players, and develop a strong rapport with the game’s online community.• Introduced visibility and tracking of trending community feedback for development team using Jira.• Delegated Community Team roles and mentored members with attention to individual development.• Designed a strategic program to retain key influencers and promote player passion and UGC projects.• Mitigated player issues via proactive messaging, promoting retention with community engagement.

Designed and implemented social media strategies built to increase acquisition and retention including promotions, discounts, content releases, events, and contests. Promoted from Senior Community Manager.• Ensured high-performance campaigns by using analytics-driven methodology to evaluate strategies.• Evolved the format and phrasing of published content per platform to maximize conversions and reach by monitoring trends among competitors and researching industry studies and reports.• Pioneered emerging channels where our users congregate such as Reddit, Twitch.TV, Raptr, and Tout.• Worked collaboratively with the Marketing Team to maintain a comprehensive project roadmap.• Mentored new Community Manager with notable improvement in content, engagement, and tone.• Lectured social media training class for company employees to minimize public gaffes and leaks.• Strategized with partner companies Atari and Frogster on social media tactics and content.• Planned and executed the social media aspect of the disruptive MMO-FO campaign, a video series featuring MMA fighter Bas Rutten designed for brand awareness with viral potential.TERA is En Masse Entertainment's first product. Developed by Bluehole Studio in Korea, TERA launched in North America on May 1, 2012.

Developed TERA’s community growth through content strategy and project management pre- and post-launch. Promoted to Digital Marketing Manager.• Produced a strategic content stream and schedule, publishing articles tailored for brand awareness and upsell on TERA‘s communication channels, followed by reactive interaction.• Established a tailored voice and rapid response rate that customers now associate with the brand.• Created community strategy PowerPoint decks based on evaluating feedback from a focus group composed of hand-selected key influencers including guild leaders and fansite administrators.• Operated an invitational key influencer program for community opinion leaders, providing a secure platform for the company to ask sensitive questions and gain insight into customer concerns.• Built relationships and fielded interviews with press and fansites as part of the Marketing Team.• Managed and supervised moderation and web editing teams, evaluating daily activity reports.• Wrote initial forum software design document for the Operations Team to pitch to vendors.• Conceptualized webpage layouts and planned initial content for TERA website with Web Team.• Wrote weekly internal community analysis reports and authored the moderator handbook.• Organized and hosted community events at Comic-Con 2010 and PAX 2011. Both parties were very successful with each exceeding goal metrics and coming in under budget despite short notice.En Masse Entertainment was previously known as Bluehole Interactive.

Launched Dragonica Online’s community retention and acquisition efforts.• Crafted company’s voice and tone; wrote, designed, and proofed all marketing content.• Developed, executed, and authored in-game and forum-based events and contests including holidays, end-of-beta celebrations, talent competitions, and player-versus-player tournaments.• Resolved an external communication outage caused by an inaccessible official website by using social media networks for several months until a content management system was implemented.• Authored external patch notes and notifications and assembled internal community reports.• Designed and hosted THQ booth events such as raffles and "quests" during industry conventions.• Edited gameplay videos and recut trailers for use in-game and on the game’s YouTube channel.

Established the online presence of Vector City Racers during its development.• Promoted positive word-of-mouth using a third-party vendor to populate the game’s early testing phases with key influencers and purchasers among our target demographic.• Executed social media strategies, creating and curating the official Twitter and YouTube pages.• Wrote PowerPoint decks illustrating usability and gameplay feedback for company board meetings.• Created a series of gameplay trailers of new builds for website and third-party media use.• Co-hosted an in-person target demographic focus group, yielding player experience data.Previously known as Webcarzz.

Led the development of the Hellgate: London community, joining the studio post-launch.• Renewed and grew customer confidence by facilitating two-way communication with the community.• Liaised with Production Team, relaying community pain points and feedback in weekly reports.• Created and hosted community events including public test server play days, screenshot contests, and online public chatroom sessions between developers and the community.• Influenced game development decisions in weekly production meetings; built detailed patch notes for game updates.• Produced machinima trailers and videos for Hellgate: London and an unreleased MMORPG, Mythos.

Marshalled growth of Hellgate: London’s primary fansite by leading news reporting efforts related to game, company, and industry developments, republished by press sites and Flagship Studios.• Established the HellgateGuru.com fansite as the focal point of the game’s grassroots community through active, inviting forums and engaging site-generated content including 500+ news posts.• Created, hosted, and produced London Calling, a podcast followed by players and developers.• Nurtured and promoted community projects such as wiki sites, events, and logo shirt production.• Conceptualized and produced a machinima-style commercial series for HellgateGuru.com.• Alerted Flagship Studios to sensitive information leaks and participated in damage control.

Performed a wide array of post-production tasks including full commercial edits for clients, business acquisition videos, DVD assembly with complex authoring, and digital media format transfers.• Produced gameplay videos of Burger King’s King Games (Xbox 360) that aired on MTV Networks. • Edited international Burger King commercials, Volkswagen brand essence videos, and promotional pitches to LucasArts; co-edited Volkswagen Eos dealership DVD and thirteen award show videos.

Applied production experience to tasks assigned by the Integrated Department. Assignments included solo and group filming expeditions, media creation and duplication, and inventory compiling.• Authored a Volkswagen advertising campaign compilation DVD that received praise from Crispin Porter + Bogusky employees for being above and beyond expectations.• Shot MiniDV b-roll of a local Volkswagen dealership for an award show video of the GTI model.• Reorganized and relabeled a vital tape library system consisting of over 10,000 items, total dollar value in the millions, increasing efficiency and making space for future client materials.

Utilized editing training and software knowledge to help assemble multiple cuts and sequences from 24 hours of high-definition digital footage for Stripped, a documentary about Las Vegas’ dark side. • Assembled the film’s first cut with the director and cinematographer.• Influenced the editing of the piece, making for an improved end product that achieved its goals. • Created six unique edits of the project used to generate interest with third parties.

Filmed with on-site crews for both production companies’ respective projects. Captured footage of talent interviews and kitchen operation in Martini Bar, the nightclub used for PowerPlay Productions’ reality television series, Raising The Bar. Managed video recording equipment as assistant cameraman for MakeitonTV during a commercial and still photography shoot for Jay-Z’s RocaWear clothing line.

Co-created and produced episodes of The Reel View, a student television series that documents undergraduate and graduate film productions in the style of Inside the Actors Studio. Aired on the locally broadcast university station, UMTV. Reviewed in the Miami New Times.