Evan Blackwell, Cje Email & Phone Number

Overland Park, Kansas, United States

In my current role, I am responsible for researching, creating, implementing, analyzing and improving marketing automation processes and lead generation campaigns using Pardot on an ongoing basis across Walsworth's CRM system (Salesforce) for both Yearbook and Commercial divisions. I am also in charge of driving the implementation of best practices in marketing automation and managing and uncovering results to drive desired business results.

Overland Park, Kansas

I am a co-host of Behind the Byline, one of the shows on the Walsworth Yearbooks Podcast Network (WYPN). Scholastic journalism students develop important skills while on the staff of their high school or college newspaper, yearbook, online paper or broadcast program. But what do they do with those skills after they graduate? Behind the Byline is and interview-style program that answers that question. You can find the show at https://www.walsworthyearbooks.com/podcasts/behind-the-byline/

Overland Park, Kansas

As Marketing Automation Specialist, I'm responsible for managing all of Walsworth's customer-facing websites, including walsworthyearbooks.com, yearbookhelp.com and walsworth.com. I also manage the marketing automation campaigns for Walsworth's yearbook and commercial divisions using the company's CRM system - Pardot by Salesforce.

Overland Park, Kansas

As Web Content Specialist, I was responsible for creating and/or acquiring engaging content for Walsworth websites, specifically walsworthyearbooks.com and yearbookhelp.com. I worked directly with other writers, editors and designers within the Marketing Department to develop online content.Specific job duties included: - Writing and editing weekly blog content, - Using WordPress content management system (CMS) to post Web updates- Ensure the optimization of online copy by focusing on consistency in style and tone, as well as alignment with company-wide brand and messaging- Coordinate the content for numerous larger projects, which includes the creation of landing pages and moderating webinars

Overland Park, Kansas

I was a copywriter and copy editor for Walsworth Yearbooks, the yearbook division of Walsworth, Inc., a national printing company based in Marceline, Missouri. I was responsible for writing or proofreading all of the yearbook marketing materials that Walsworth creates.I produced weekly content for the Yearbooks Blog at walsworthyearbooks.com. In 2014-15, I was the project manager of the redesign of walsworthyearbooks.com to its current look. I am a regular contributor to Walsworth’s Idea File magazine, which is created for the company’s yearbook schools twice a year.I was the author of The Art of the Interview, the unit of Walsworth’s The Yearbook Suite curriculum that teaches interviewing. I was a content editor of Possibilities, Vol. 6, the most recent edition of Walsworth’s idea book that showcases the finest work of its yearbook schools.

I worked in public relations and media relations for this local telephone and Internet service provider. My responsibilities included writing and distributing press releases and tracking media response. I also organized public relations campaigns across Birch’s 50-plus markets in 12 states.In 2003-04, I was one of the project managers for Birch’s scholarship and essay contest for high school students, which drew more than 5,000 applicants.

As an associate editor for this trade magazine, I covered the telecom industry. I wrote breaking news stories and in-depth feature articles, and I traveled to and covered telecom industry trade shows.

I began with the online division of trade magazine publisher Penton (then Intertec) as the associate editor of its website covering the telecom industry. After six months, I was promoted to news editor. I wrote the site’s daily news content and e-mail newsletters and managed daily editorial operations.

I wrote daily news and feature stories for the sports section of this daily newspaper. I was also responsible for working on the copy desk, which involved designing and copy editing the sports section twice a week. My coverage areas included local high school and college sports, as well as the Kansas City Chiefs and Kansas City Royals.

Bachelor'S Degree, Journalism

Activities and Societies: I worked as a sports reporter on the student newspaper, the University Daily Kansan for two semesters. I was.

Online Certificate, Writing For Interactive Media

Earned an online certificate specializing in writing for new media, including social media, informational interactive media, transmedia.

Associate'S Degree, Communications