Evan Boyer Email & Phone Number

Raleigh, Nc, Us

St. Louis, Mo, Us

- Serves as primary point of contact and senior communications counsel to PR and marketing clients, introducing new ideas, capabilities and opportunities to create category leadership- Concepts and delivers integrated brand communications strategies, from annual plans to of-the-moment campaigns, with clear objectives and metrics- Proactively creates newsworthy messages supported by data, current events and other environmental and cultural factors- Leads development and execution of thought leadership campaigns, award and speaking submissions, events, social and influencer, content marketing campaigns and more- Oversees work of more than 12 account staff, including a direct report stack of 4; collaborates with global colleagues in PR, social, paid media and other disciplines to drive account growthKEY WINS:- Developed proactive and reactive messages related to Big Four consulting firm restructuring- Placed multiple feature stories and bylined articles for Big Four firm leaders around the role of AI in accounting- Prepared key messaging for leaders in top U.S. financial institution to be used following March 2023 banking crisis- Leveraged customer testimonials to secure an earned placement about using credit card points for a career-enhancing travel experience, amplified through paid, owned and shared media

St. Louis, Mo, Us

KEY WINS:- Secured background interviews with Bloomberg for newly-hired executives in top U.S. financial institution's merchant services division, placed commentary and bylined articles in targeted small business media, coordinated podcast appearances and speaking engagements at Money2020 and other top industry events- Coordinated and scripted panel discussion for key client leaders, as well as select company customers and partners at INBOUND ‘22- Led top U.S. financial institution's commercial banking division through a content audit and gap analysis, identifying topic focus areas to inform development of new online business resource center

Raleigh, Nc, Us

- Onboarded and managed two external agencies to support IBM + Red Hat’s first joint offering, Red Hat Marketplace; responsible for navigating deadlines, stakeholder approvals, budgets and building promotional plans- Worked with Brand team to develop, present and promote co-branding guidelines supporting Red Hat brand independence- Drove collaboration between Red Hat and IBM marketing and creative teams, executive stakeholders, product managers and technology partners to ensure creative deliverables supported a consistent and authentic brand experience

Raleigh, Nc, Us

- Developed award-winning, strategic storytelling campaigns for B2B and B2C clients around key moments including new hires/promotions, product launches and enhancements, new partnerships, mergers & acquisitions, cultural events and more- Led messaging and media training sessions with client executives in preparation for interviews, presentations and events- Used client subject matter expertise to develop attention-grabbing news and position them as thought leaders in Tier 1 and trade media; developed FAQs and prepared them for all media interactions- Raised the profile of company leaders by writing speeches, talking points, bylines, blog posts, social media posts and more- Reported public relations program successes to senior client leadership, leading to agency business growth- Responsible for day-to-day direction, quality assurance, feedback and overall growth of multiple account staff; work included account status updates, media relations efforts, content development, event management and more

Raleigh, Nc, Us

Nashville, Tn, Us

- Created executive visibility campaigns for leaders at Panasonic Lighting Americas and A. O. Smith through bylined articles, thought leadership interviews and video content in Tier 1 and trade media- Served as primary client contact for 6-8 B2B accounts totaling more than $500,000 in recurring yearly revenue; led PR account team activity- Led integrated projects for cross-functional agency teams (creative, UX teams, PR and social media), managing budgets, resources, and ensuring all deadlines were met and delivered with measurable resultsKEY WINS:- Onboarded two former clients from Function on a retained basis, plus multiple other project-based accounts; increased the scope of deliverables in each case- Awarded Best Press Release at 2018 PRSA Nashville Chapter Awards for Panasonic Lighting Americas 70th Anniversary announcement- Awarded Best News Conference at 2018 PRSA Nashville Chapter Awards for Topgolf Nashville launch, + seven Awards of Merit

Atlanta, Georgia, Us

- Counseled building industry clients about communicating using earned + owned media- Developed messaging strategy for client spokespeople at industry tradeshows; facilitated media appointments - Used qualitative research skills to create Voice of Customer surveys; analysis drove messaging strategy towards audiences including employees, dealers/distributors and end users- Established new communications channels to carry thought leadership and external communications campaigns, including Facebook and LinkedIn, branded podcasts and more- Managed social media accounts and identified KPIs for increased campaign engagement- Worked with internal design team to create infographics, e-blasts, advertisements, etc.

Atlanta, Ga, Us

- Specialized in high profile media relations; secured highly visible articles in top national and industry outlets- Conceptualized story angles for clients in healthcare, real estate, legal, finance- Identified editorial calendar opportunities; followed up via phone + e-mail for coverage- Drafted and edited press releases, blogs, speeches, employee memos, award submissions- Presented social media recommendations for clients seeking to increase engagement - Created detailed, high-level reports and account documents for agency and client useKEY WINS:- Received Award of Excellence at 2014 PRSA of Georgia Phoenix Awards for original feature story placed in Modern Home Builder - Executed live darksite and social media strategy in disaster training drill for Colonial Pipeline- Earned media placements for clients in the Atlanta Business Chronicle, Bloomberg, International Business Times, U.S. News & World Report, Wall Street Journal and many more

Atlanta, Ga, Us

Morrisville, Nc, Us

- Coordinated social media initiatives with the marketing team to drive lead generation- Assisted marketing team in campaign brainstorms with a focus on digital and social media - Composed and scheduled updates, posts and notifications across website and social media- Gathered customer performance data to update reference database for marketing team- Researched industry-specific media outlets for earned and paid media promotion

- Created a comprehensive public relations plan for environmental non-profit organization- Demonstrated business literacy of Facebook, Twitter, Linkedin, YouTube, etc.- Developed content, approximated budget and proposed timeline to implement strategies

Richmond, Va, Us

- Scholarship athlete and starter for NCAA Division I men’s golf program- Dedicated 30-40 hours a week towards athletic team practices, competitions and travel- Served as athletic department recruiting ambassador to assist in program development- Named to the Colonial Athletic Association (CAA) Academic Honor Roll in 2009 and 2010

Bachelor Of Arts (B.A.), Communication / Public Relations

Mass Communications