Comprehensive rebrand of an artificially intelligent computer vision and biometric identification company

Branding/identity exploration, presentation design, layouts in print and in Figma for established and startup clients in food and beverage, aerospace, and 3D manufacturing.

Advertising design in print, web, and email for Ramsey Press: America's trusted voice on money, wealth building, business, personal development, leadership and mental health.

• Brought together social, email and site creative into strategic, cohesive campaigns• Directed external photographers and micro-influencers • Led packaging audit, competitive analysis, content and copy strategy, and overall redesign of a diverse range of kitchenwares into a cohesive packaging system• Left by layoff with severance and letter of recommendation

Co-led team's transition to a cloud-based digital asset management strategy, process, and workflow.Art directed and designed rebrand campaigns for DISH Fiber and DISH Business:• LinkedIn campaign high-funnel tactics exceeded goals by 350% - 400% without a full budget spend, while mid-funnel tactics exceeded goals by 190% before the campaign spent full budgetDesigned one of the most important sales presentations in the company, helping earn $725MM-1B in yearly revenue.Built “The Store” at company HQ:• Custom apparel and interior design including flooring, furniture, merchandise display structures, wayfinding, and lighting • Designed a high-profile timeline wall of company history and major milestone covering 30+ years• Created a 100 pg. merchandise guidelines deck for vendorsSaved the company an estimated $72,000 in retouching and photoshoots costs:• Multi-day DISH Latino photoshoot in Denver• OnTech Smart Services in partnership with Google, Nest, and Ring brands. Created lighting setups for our videographer and captured stills

Art Direction/Design for Tradeshows & Events:• Art Director: DISH Retreat invitations, wayfinding, and website graphics• Lead Designer: Leadership & Planning Forum wayfinding, booth designs, and executive keynotes• Lead Designer: DISH Business wayfinding, booth design, direct mail, social ads, and infographics for the National Apartment Association's yearly event• Designer: DISH Team Summit environmental graphics, event photography, and executive keynotesSaved an estimated $150,000 in retouching & photoshoots costs:• Lifestyle, portraiture and social campaign photography• Shifted to my handling all product photography in-house, including the key product launch of the year• DISH Business: Shot lists, location, talent, and wardrobe, and directing external retouchers.• Event photography including tradeshows, country music festivals, and ribbon cuttings.

Assisted Creative Director in update of DISH & SLING brands:• Custom typography created for the new SLING logo• Created a documented process and updated hundreds of logos• Regional office and headquaters environmental designLed management of DISH brand guidelines.Established a comprehensive yet flexible photoshoot process: • Documented process for better internal planning• Trained clients on timelines• Trained creative team in retouching with Lunch-N-Learn seriesDISH Outdoors photoshoot:• Co-led shotlist and hero-image concepting• Assisted with location, talent, and wardrobe• Colored & retouched final imagesFocused education in UI/UX and digital marketing, including design patterns, site structures, high-converting landing pages, SEO text, form design, buyer personas, and long-term lead generation.

Won 8 awards between the Creativity International Awards and GDUSA for social media photoshoots, landing page design, and event branding design.Expanded agency capabilities: • Successfully delivered a business case to corporate leadership • Built a content-creation studio with $60k worth of photo and video gear• Saved $40,000 in 2017 through portrait, event, product, and lifestyle photographyWeb:Designed master pages for DISH's DVR product lineup, comparing product benefits and right sizing customers. Additional lower funnel pages tailored to the needs of distinct audiences.Writing:Wrote and pitched a script for national TV spot, drawing from external and internal agency research. Focused a narrative around the rural community impact of DISH’s national network of independent retailers. The script was approved by company leadership to be tested against scripts written by a nationally-acclaimed external agency.

Won a competitive pitch creating designs which advertised DISH’s mobile satellite antenna, The Playmaker, to tailgating fans in ESPN magazine. Also designed an accompanying landing page and social posts.Multi-page redesign for DISH’s DishAnywhere app on dish.comTraveled to 7 states photographing employees from DISH’s vast array of job descriptions. Captured leadership portraits and lifestyle images of employees at work for internal campaigns and an external recruitment website.

Branding and long-format design for beauty product, golf, and civil engineering industries.

Assorted print and digital designs for national operator of luxury apartment homes. Materials included iPad and TV slideshows, pop-ups, maps, business stationery, direct mail, A-frame/H-frame signs, window graphics, tablecloths, festival booths, presentation boards, "museum banners" and bus shelter ads.

Creating flat or three dimensional artworks for corporate installations working under the direction of the artist. Verifying print specifications and architectural diagrams to ensure proper installation.

Layout design of Official Visitor's Guides, Meeting Professionals Guides, Travel Professional Guides, and advertisements for clients in major markets and cities around the country.Day to day duties relied heavily on InDesign and Photoshop: Importing copy, formatting tables, employing paragraph and character styles, converting images to CMYK and retouching for best quality/color, and designing sponsored ads from scratch. Accounts included Austin, Chicago, Dallas, Fort Worth, Las Vegas, Los Angeles, Louisiana, San Antonio, San Francisco, Sonoma County, New Orleans, Tennessee, and West Virginia.