• Collaborate with 49+ Account Executives, 8 Sales Managers, and 24+ Coordinators in OUTFRONT’s most significant market to drive business success.• Oversee a marketing team, including a Coordinator, Specialist, and 3 summer interns, fostering a growth-oriented environment.• Directed the creation of 447 sales materials since January 2024, reflecting a 47% increase in productivity.• Partner with Sales management and stakeholders to implement strategies to boost revenue and market share.• Collaborate with other markets to create nationwide packages, materials, and reports while assisting with client RFPs.• Spearhead strategic presentations for the MTA and billboard acquisition bids, aiding in high-stakes negotiations.• Design and develop B2B marketing materials, including sell sheets and presentations, leveraging research insights for tailored client solutions.

• Conducted research and competitive assessments using Crunchbase, Kantar, ZoomInfo, and stock market data, providing business intelligence to the Sales Department for informed decisions.• Led the marketing rollout for 2 Times Square inventory, standardizing client materials and internal resources. Produced 2 presentations, 4 cheat sheets, and 20 client sell sheets.• Updated and maintained the market’s media kit and rate card to reflect current offerings and pricing.• Authored and updated market-specific content for OUTFRONT’s website, enhancing online representation.

• Led New York’s research initiative during the pandemic, providing insights that boosted OOH campaign budgets by educating clients on targeting their audiences.• Assisted in planning and launching the Grand Central Terminal Liveboard Network, contributing to materials and MTA discussions.• Standardized OUTFRONT’s competitive analysis reporting across 50 markets and oversaw implementation.

• Developed marketing strategies to help the sales team meet budget goals by analyzing market trends.• Managed sales materials and local marketing during staff transition, streamlining tasks for efficiency.• Summarized OOH industry insights and local events for email newsletters.

• Researched and summarized key points about the OOH industry and local events for bi-weekly newsletters.• Collaborated with national and local sales to produce category decks for prospective clients.• Crafted new content and maintained OUTFRONT Media’s social media accounts.

• Developed and optimized SEM, SEO, and online media, including display ads and retargeting campaigns.• Analyzed marketing data, offered strategic recommendations, and prepared client performance reports.• Designed weekly email campaigns, boosting brand awareness and driving sales and web traffic.