Evance Kuo Email & Phone Number

Taipei City, Taiwan

Brand manager for prestige brands including Royal Salute core range products, Redbreast and Midleton Very Rare.

Taipei City, Taiwan

Head of CNCC (Condé Nast Commercial Creative) IMC department. Lead and manage a team of 12.CNCC IMC is positioned as the strategic planning and creative agency under Condé Nast group. Thus, CNCC holds the authority to inspire consumers to pursuit for better living ideas, lifestyle and even more, to change consumers’ behavior with brand and commercial purpose.Services we deliver:- Brand consultancy- Market intelligence and insights- Communication strategy- Creative ideas- Content creation and curationIndustries we’re specializing:High fashion, wine and spirits, alcohol, luxury automobile, home and furnishing

Taipei City, Taiwan

Craft and curate brand, product and lifestyle content through social, KOL and publication channels (owner magazine) to further create impact in a brand level.Successfully lifted the engagement rate of owned social channel from 7.68% to 9.61% (25.1%+ YOY) within 6 months.Key Achievement:．Insightful branded content curation (Owner story video) Strategic planning for owner story brand campaign. Video has hit a record-high VTR of 66% with tremendous positive feedbacks.．Consumer relevant content curation (GO+ON Owner Magazine):Plan and execute the first ever owner magazine issued by Gogoro. To bring alive the brand spirit and make it even more vivid through the content curation based on the passion points of the consumers.．Breakthrough product launch (VIVA MIX Purple Soul):The first ever product launch with celebrity (9m88) as key star in the Gogoro history. The PR exposure has reached a peak at the launch date for new color variant launch campaign with 90+ media pick ups. Sales has boosted and received 120 orders (10% of annual target) in the first 4 days.．Impactful social buzz creation (Gotta have a lottery for Gogoro):Jumped on bandwagon in one of hottest social topics and created NT$ 2 million worths media value buzz with NT$ 100K budget (ROI 2549%). It even brought attention to online news channel and did a feature report on it.

Taipei City, Taiwan

Manage the second best selling single malt whisky brand, the Balvenie, in the market. Lead the brand to maintain its leading position, it is now No.1 in deluxe whisky segment and the Balvenie Taiwan has become the biggest market in the world.Craft the brand and portfolio proposition and integrate brand, trade and shopper marketing strategy with omni-channel approach to enhance brand awareness whilst securing profitability growth.Annual brand strategic planning and activation execution including advertising (ATL), trade marketing (BTL) and consumer activation, integrated brand communication plan, execution, and evaluation. Plan and run media planning/ digital/ social platform to connect with strategic target.Meanwhile, to initiate cross-brand collaboration strategy in order to leverage with other luxury brand/ industry and further enhance the premiumness of the brand. Had successfully collaborated with art association (Taipei DangDai, Art Taipei, EACH modern), luxury automobile (Mercedes-Benz), luxury watch (Audemars Piguet), private banking (American Express Centurion Club), 5-star hotel (Regent).Key Achievement:．Influential marketing communication strategy:2019 CNY campaign has inspired the global team to develop the new branding concept for the following years.．Sales growth:Annual growth in 2020: 9.9%. Market share has hit a record high of 8.8% in May 2021.

Taipei

A team lead of two. Responsible for overall branding activities. Adapt international brand strategy with integration of local initiatives and activation. Seeking new approaches to engage with youth market mostly through digital and marketing activations.Key Achievements:．Increase in Brand Preference:Research index showed that the Samsung brand preference has hit a record high in Dec 2017 with a 41.7% of growth.

Taipei City, Taiwan

Strategic planning and execution of all the marketing communication activities for NGCC (New Generation Compact Car), Mercedes-AMG and smart in Taiwan. Also lead the project of Mercedes-Benz Magazine and mb! by Mercedes-Benz Online Magazine.Key Achievement:．Sales growthThe sales of Mercedes-Benz Taiwan has reached 24,915 units in 2016 with an annual growth rate of 16%. Among them, NGCC has accounted for 6,168 units (YOY +17%), 1,405 units for Mercedes-AMG (YOY +81.8%) and 1,069 units for smart (YOY +123%).．Digital Marketing | A-Class Facelift Product Launch Campaign The first ever new car launch campaign that is solely communicated through digital media in the Mercedes-Benz Taiwan history with local developed Internet film and an interactive website.*Award: Effie Award Greater China 2016 – Finalist．Social Marketing | New Generation Compact Car Product Lifecycle CampaignAn interactive social event that invites people to be the endorser of the NGCC. Users can simply upload their photos, and the backend system will do the computer retouch and send back the customized endorsement Ad to the user. Thus, to engage with the younger generation and raise their interest and desire for a Mercedes.1700+ users have participated in the event within 1 month and raised news feature report on digital marketing strategy of luxury car market in Taiwan.*Showcase: https://youtu.be/1IAzkh-j2iE*Award: Effie Award Greater China 2016 – Finalist

Taiwan

Marketing communication strategy development and advertising campaign execution for brands from various industries including: automobile, financial services, public transportation, skincare, and wedding pastry.• Project Management: Strategic planning, creative briefing, and creative assets execution.• Interpersonal Communication: Day-to-day client service and cross function communication.Key Achievements:．Integrated Marketing Communications & Branded Content | Cathay Financial Holdings - Happiness Project #1This campaign was a total triumph and absolutely the best branded content in 2015 in Taiwan.Made the client the favorite insurance brand among consumers around age 30, which indicated that the brand has successfully conquered the brand aging issue (Source: 30 magazine).* Showcase: https://www.youtube.com/watch?v=8mcI_-uqQrw* Award: Effie Award Greater China 2016 - Gold* Award: Top 10 marketing campaigns in 2015 selected by ADM.http://adaround.blogspot.tw/2016/03/10.htmlBranded Content | Isabelle Wedding Pastry - Love The first commercial film that ever touched the marriage equality issue in Taiwan. The video went viral and got more than 700K views on Youtube, and 250+ shares on Facebook within 2 hours. Raised several feature reports and successfully made the brand a talk of town during the pride parade period. * Showcase: https://www.youtube.com/watch?v=OANSCeE5EhI* Award: Top 10 marketing campaigns in 2014 selected by Brain.com.http://www.brain.com.tw/news/articlecontent?sort=&ID=21225

Taipei City, Taiwan

Master Of Science (Ms), International Business

Activities and Societies: Teaching Assistant, English Tutor

Bachelor'S Degree, International Business