Evan Parker Email & Phone Number

Washington, District Of Columbia, United States

Leads team of integrated + digital specialists, responsible for inspiring supporters to engage with Best Friends via a wide range of digital platforms, improving and optimizing our supporter's digital experience, and ensuring supporter engagement data is perfectly collected and pragmatically usable.

Washington D.C. Metro Area

Created curriculum and lectures on "Activating Cause Audiences" for post-graduate students in Georgetown’s Integrated Marketing Communications and Public Relations + Corporate Communications programs.The class addresses everything from the drivers of nonprofit support, fundraising communications, and general conversion tactics for donors and supporters alike. From the course catalog:Every cause is driven by its supporters — from donors, to volunteer leaders, to advocates. This class uses the latest in behavioral economics, program analytics, and brain science to show how you can inspire your audiences to support a non-profit cause and do good in the world. This course explores: • how people are “wired” to support causes, and how to best persuade them to increase their support; • how age impacts what people want from the causes they support; • best practices for strategies and tactics that non-profits (and progressive brands) use to drive support. In the end, students will know how to craft (and evaluate) a pragmatic conversion strategy -- acquisition, conversion, activation, engagement and retention -- that goes beyond informing and educating to actually drive supporter behavior.

Fellowship focused on "Altruism, Empathy and Efficacy: The Science Behind Engaging Your Supporters." The resulting work was published by Georgetown University in 2018, with an accompanying series of lectures and trainings on the topic.

Washington D.C. Metro Area

Leads a team of strategic professionals focusing on onboarding and retaining nonprofit and political clients, including the strategy and execution required to make clients successful with their fundraising, email, advocacy, organizing and political compliance programs. Services include account management, training and support, and database services. Internally, leads strategic planning, budgeting, technology platform management, as well as hiring, organizational structure, and compensation strategy.

Washington D.C. Metro Area

Partner and General Manager for client and consulting side of a social-benefit technology firm specializing in integrated, data-driven solutions for non-profits, universities, and government agencies. Led firm's fundraising and integrated communications verticals responsible for brand messaging, marketing campaigns, website development, content strategy, and data segmentation strategies for fundraising organizations.Clients included NOAA, Center on Budget and Policy Priorities, The Cultural Landscape Foundation, World Wildlife Fund, Civil War Trust, PetSmart Charities, Trout Unlimited, Georgetown University, National Defense Resources Council, The Nature Conservancy and Humane Society of the United States.

Washington D.C. Metro Area

Managed the agency’s integrated marketing, communications and rebranding campaigns, serving as senior account manager for agency’s most complex integrated clients, and as senior strategist for all integrated marketing efforts. Responsible for brand messaging, marketing campaigns, website development, content strategy, social media, search engine marketing and social media marketing programs for fundraising organizations.Conceived, pitched and executed corporate partnership programs – including corporate social responsibility partnerships and cause marketing programs – on behalf of corporate and non-profit clients alike. Served as strategic and day-to-day leader for a team of integrated communications specialists, with "dotted line" responsibility to dozens of related staff, vendors and partners. Actively manages staff, client and division profitability, budgets and resources.Non-profit clients have included American Association for the Advancement of Science, United Nations Foundation, Ocean Conservancy, USAID, PBS documentary Earth, the Operator’s Manual, American Cancer Society, Citizens Committee for New York City, and more.

Washington D.C. Metro Area

Provided overarching strategy for the Conservancy’s online and offline donor campaigns, leading online efforts for mid/high dollar donors and trustees, digital personalization for the full range of donor audiences, and stewardship of elite donor audiences through program-based storytelling.Responsible for integrating digital into the Conservancy’s traditional programs, including strategic (media) communications, corporate partnerships, middle donors, bequests, major donors, Trustees, and the magazine. Served as chief technologist for the Conservancy’s online fundraising and engagement efforts, supporting $9 million online revenue effort in FY2011.

Washington D.C. Metro Area

Responsible for overseeing the division's strategic use of integrated technology, vetting client requests and offering practical solutions to create effective public policy advocacy strategies.Participated in all aspects of the client campaign development, including leading the establishment and revision of vision; developing strategic, practical technology solutions to support organizational goals; managing client expectations and program success metrics. Supervised strategic production resources, including oversight of 50 designers, programmers and project managers working on 300+ projects for 100+ active clients.Clients include The Wilderness Society, NRDC, Democratic Leader Nancy Pelosi, Democratic Whip Steny Hoyer, Rep. John Lewis, Planned Parenthood, NARAL, Communications Workers of America, U.S. Soccer Foundation, and more.

Washington D.C. Metro Area

Supervised all aspects of the Congressman's online engagement efforts, from his primary web site. to issue-oriented mini-sites, to email outreach and viral marketing efforts. Oversaw and participated in all aspects of the web site development and production process, including web site design and architecture, site programming, and web content creation.

Washington D.C. Metro Area

Created websites and developed offline marketing materials for an information clearinghouse and technical assistance network that promoted the growth and development of nongovernmental organizations in the emerging democracies of Central and Eastern Europe, Eurasia and the nations of the former Soviet Union.

Williamsburg, Virginia

Coordinated volunteer activities for college students, creating and maintaining the College's first website to promote volunteer opportunities and assist volunteer registration.

Ba, International Relations

B.A. in International Relations with Honors. Thesis on non-profit organization development in Post-Soviet Russia. Core focus areas include.

Digital Communications

Admitted to Masters in Digital Communications program, completing 30% of courses while attaining a perfect 4.0 GPA. Discontinued studies.