Ruthless Enterprises is a private creative studio and marketing consultancy grounded in the pursuit of creative excellence, and built on nearly 20 years of success in some of the most challenging, high-pressure creative marketing environments out there.hello@ruthlessenterprises.com

I led an award-winning marketing team in the development of title brands and global campaigns for Netflix’s biggest comedy series and stand-up specials, as well as the entire Netflix is a Joke brand — overseeing market positioning, visual identity, advertising creative and content strategy. My team worked in direct collaboration with high-profile showrunners and executive producers, top talent, and creative partners to build innovative and impactful campaigns that exceed viewership goals, drive conversation, and cultivate fan communities for the full scripted comedy slate. Recent titles included: Nobody Wants This | Emily in Paris | Never Have I Ever | Unstable | Dead to Me | That '90s Show | Uncoupled | The Upshaws

Led 360° marketing campaigns for global comedy titles, responsible for overall market positioning, brand design, advertising creative, and social content. Main point of contact for executive producers and talent, while leading large cross-functional teams through a cohesive strategy and execution plan. Notable titles: Emily in Paris | Space Force | Grace and Frankie | Dead to Me | Santa Clarita Diet | The Woman in the House Across the Street from the Girl in the Window | Uncoupled | The Kominsky Method

(Promoted in Q1 2018)- Developed and oversaw data-driven 360° launch campaigns for YouTube Premium (Red) and YouTube Originals titles across content verticals and global territories- Owned top-tier tentpole campaigns, steering cross-functional teams in strategy, creative development, and go-to-market plans- Led a team of YouTube marketers and creative agencies in the development of award-winning marketing creative and promotional activations, including AV / trailers, custom digital / social content, television ads, print and out-of-home - Built strong relationships with showrunners, producers, talent, management, studio executives, and production teams to foster a collaborative approach to strategy and creative- Managed large scale marketing shoots, coordinating production teams, talent, locations, creative concepts, and budgets- Partnered with YouTube engineering teams to develop new product functions that reached users in unique and unexpected ways (Google Home, Sales Partnerships, YouTube Red UX, etc.) - Developed an interactive product integration and marketing campaign for Fruit Ninja: Frenzy Force that won YouTube Originals’ first Emmy Award

(Promoted in Q2 2014)- Developed and executed award-winning 360° campaigns for HBO original series, films, documentaries, home entertainment and awards- Directed external agencies in the development of advertising creative, media plans, and content strategies across digital, print, outdoor, television, radio, and social- Led high-impact promotions, experiential activations, stunts, and brand partnerships to generate awareness and buzz among consumers, influencers, and press (SXSW, Comic-Con, etc.) - Key titles include: Game of Thrones, True Blood, The Newsroom, Boardwalk Empire, Looking, Scientology and the Prison of Belief, The Jinx: The Life & Deaths of Robert Durst, Foo Fighters Sonic Highways, Real Time with Bill Maher

(Promoted in Q4 2010)- Created and implemented award-winning advertising and promotional campaigns for WPVI 6abc and ABC network original programming- Managed all aspects of the on-air and production processes including writing, shooting, editing, and motion graphics- Produced frequent large scale, remote marketing shoots, including casting, location scouting, shot-by-shot planning and talent management - Developed marketing partnerships with professional sports teams, philanthropic organizations, and community groups to strengthen brand image and drive viewership