Gridiron AI is a fantasy sports app that utilizes artificial intelligence to help our users with sports betting, traditional fantasy football, and daily fantasy football.In the first year I helped increase active users by 325%, paid users by 100%, and total revenue by 400%.

Increased marketing pipeline by 85% by implementing data-driven growth strategies consisting of direct mail, SMS, email marketing, event marketing, paid search, paid media, and paid social.Boosted customer retention rates by 20% by executing integrated digital marketing programs involving a mix of push, in-app, email, and SMS content, delivering tailored content at the right time in the buyer journey.Built, led, and mentored a marketing team from the ground up that delivered a 305% increase in marketing ROI through fostering a culture of creativity, empathy, accountability, and continuous improvement.Worked with technical leaders, ensuring HubSpot and Salesforce were integrated properly and that sales and marketing data were accurate.Collaborated with cross-functional executives, ensuring marketing strategy was aligned with business objectives.Set clear KPIs for all marketing activities, focusing on tying marketing efforts to measurable ROI and continuously optimizing marketing strategies based on data insights.Developed and executed the website strategy, ensuring a high-converting, visually engaging site in collaboration with Marketing, Web Engineering, and other stakeholders.Developed and managed the marketing budget, ensuring optimal allocation of resources.Oversaw the entire lead nurturing process, optimizing lead scoring, routing, and methodologies to ensure high-quality leads were prioritized and qualified effectively, ultimately driving pipeline growth and conversion.

Owned the product marketing pipeline targets, working with the marketing team to define growth plans, channel strategies, and analytics for new logos and expansion.Acted as a true partner to our sales team to deeply understand our ICP and their territories to build a consistent feedback loop to improve marketing campaigns in a competitive landscape.Established KPIs and metrics to measure the effectiveness of marketing initiatives.Owned HubSpot instance and interrogated data to validate its accuracy.Analyzed and reported on digital marketing performance, making data-driven recommendations for improvementPartnered with sales and operations leaders, ensuring the company is aligned and working together to achieve pipeline growth goals.Oversaw marketing projects from concept to completion, ensuring timely delivery and adherence to budget.Implemented rigorous quality control processes to ensure accurate, error-free content and technical outputs across all marketing initiatives.Developed an outbound and account-based marketing strategy aligned with sales objectives for new and existing customers.Improved operational processes and streamlined campaign and program production.

Manage digital analytics tracking solutions across various platforms including Google Analytics, Facebook, FullStory, Marketo and other platformsBuild, scale, and optimize our digital marketing channelsUtilize Python, Tableau and SQL to provide data based recommendations to ultimately increase salesManage paid campaigns across various platforms and report on ROIImplement new technology and workflows that drive the sales-force's efficiency Implement and measure data-driven, creative experimentsPartner closely with our sales organization to truly support the sales partnership through marketing platforms, channels, collateral, and content

Use various analytical tools (Mostly Google Analytics and Tag Manager) to monitor and analyze pharmaceutical brand’s digital strategyMeet with clients and account team members to provide recommendations based on dataBuild, oversee, and present interactive dashboards using Tableau

Use analytical tools to monitor Comcast’s KPIs and identify trendsPlayed a key role in migrating from Comcast.com to Xfinity.com Run daily, weekly and monthly metrics reporting making key suggestions on findings at ComcastUtilized excel skills in building reports to increase turnaround time of work sent to near neighbors at Comcast

Scrub, standardize and organize entire marketing databaseStrategize a CRM plan

Assisted in Developing, launching and managing email campaignsScrub, validate and discover marketing data for use in Eloqua and SalesforceRun and analyze reports comparing ROI on contracts and marketing campaignsContributes to the development of a program to “clean data” in the marketing database Assist in the preparation of marketing eventsMonitors lead generation ensuring all leads are assigned to proper sales representative

Accurately entered candidates into an internal databaseRecorded detailed notes from NASA ConferencesManaged front deskGeneral office work

Performed extensive research utilizing internal and external databases Maintained client database and ensured information was accurateDeveloped strong working relationships with outside vendors and internal sales representatives Maintained accurate records ensuring all deadlines were metIndependently planned, coordinated, organized, prioritized and managed workloadSuccessfully prioritized tasks to reflect changing deadlines Reviewed technical documents for completeness and correctness before being submittedResponding to customer requests for order status or expedited delivery of documentsServed as a liaison between vendors, government agencies and sales representatives

Wrote and edited stories for posting on Wesley's website and social media sites Captured, edited and posted pictures that visually support the messaging on Wesley's brand

Promoted intramural activitiesCoordinated student life eventsScheduled leagues and games

Developed marketing materials to increase interest in the Study Abroad program using Word and PowerPointCreated and maintained a candidate database using Excel to track the success rate of the marketing effortsMentored foreign exchange students from Europe and AsiaCreated a social media campaign to improve awareness of the Study Abroad programDeveloped relationships with external recruiters at other institutions in order to help them present Wesley as an option to international students