From a young age, I was fascinated by how irrationally people (myself included) can think and act.At 14, after watching The Wolf of Wall Street (yes... I know...), I was so amazed by Jordan Belfort’s ability to persuade people that I eventually read countless books on persuasion and psychology to understand the mechanisms behind it.It eventually became my passion and completely transformed how I view the world.That passion led me to an elite academic path at ESSEC Business School and I eventually entered consulting.While the work was demanding, and my contributions were highly valued, I craved the thrill of launching new projects, building something of my own.However, I felt trapped.The financial pressure from student loans loomed, and leaving the stability of a paycheck to dive into entrepreneurship felt too risky.So, I set a challenge: six months to make freelancing work by living off my savings.In the very first month, I already earned over $3.5K designing neuroscience-optimized packaging!Even better, 95% of my clients asked recurring contracts (some even offered equity) to help build their marketing and content strategies.I was thrilled.I've spent thousands of hours reading neuroscience research (and still does!), today:- I help diverse range of clients — from restaurants and large consumer brands to entrepreneurs launching their first F&B brands — create neuroscience-backed designs, strategic branding, and viral marketing.- I teach freelance designers the tactics and systems that got me to €5K/month in less than 60 days.