Rhumbix is leading the digital transformation of construction at the field level. From data-driven T&M tracking to smarter timekeeping, Rhumbix is developing next-generation construction tools that are enabling stronger insights into jobsite productivity and providing greater transparency from the field to the home office. By combining a mobile app with a robust web platform, Rhumbix enables faster, easier, and more accurate data capture in the field and greater collaboration throughout the construction organization.As Creative Director at Rhumbix, I am driving:• Brand development and messaging• Visual identity growth and consistency across the organization• Sales and marketing support for new initiatives, product launches, and clients• Collaboration between product design and marketing• Expansion of efforts on customer-facing campaigns

—March Forth believes that great brands are built from a shared belief in a well-defined mission and a collective understanding of the business’ vision and direction. March Forth is focused on helping businesses define and visualize this core identity while building scalable systems that inspire action both inside and outside the walls of the business.As businesses continue to rise up and scale at increasingly faster paces, brands and the cultures that define them are faced with the significant challenges of growing, adapting, and maintaining consistency at an ever faster pace. March Forth provides the foundational needs of design, messaging, and creative strategy necessary to create exceptional brands, products, and cultures for both established and startup businesses. —Current and former clients include but not limited to:Dugout Ventures, Rhumbix, The North Face, Qalo, Compass Sports Advisors, Common Thread Collective, DerbyJackpot

Surterra Holdings Inc is advancing the forefront of cannabinoid science and becoming the thought leaders in the therapeutic cannabis industry. As a rapidly evolving industry in a shifting political and consumer opinion environment, the marketing challenges extend far beyond any traditional business. From building proper patient education systems, to establishing visual language cues, to repositioning an entire product category, Surterra's marketing efforts are not simply disruptive but rather industry defining. It requires the construction of product sets, retail strategies, marketing efforts within a highly constrained and regulated environment, and transformative customer re-education tactics in the face of rapid timelines, evolving landscapes, and massive scaling potential.

—Leadership Positions Held:• Partner (’07 – Present)• Marketing Director (’13 – ’14)• Product Design Director (’13 – ‘ 14)• Brand Director (’06 – ’14)• Creative Director (’06 – ’14)—Roles & Responsibilities:Senior Leadership, Brand Direction & Strategy, Product Design, UI/UX, Social & Digital Strategy, Creative Direction, Art Direction, Marketing, Campaign Development, Messaging, Photography, Graphic Design, Operations—My Core Responsibility: To build a disruptive business and brand that provided a differentiated market position and resonated with both elite-level athletes and young customers.—By the Numbers:• 154% : Developed and designed the customer and EvoShield brand experiences, strongly contributing to the business’ rapid expansion and annual growth of 154% from 2009 to 2013.• 74 : Oversaw the product strategy, design and retail planning, expanding 5 products into over 74 new offerings.• 12 : Directed and mentored a 12-person, in-house marketing, digital, creative and product design team supporting over 1,200 national retail locations, as well as coordinated and communicated with outside creative vendors and agencies.• 7.23% : Executed retail strategy for national accounts resulting in a market share of 7.23% in the protective gear category for baseball & softball, placing EvoShield ahead of industry leaders Nike and Under Armour.• 96 : Implemented key workforce processes and cultural initiatives to strengthen internal communication and work flow as the company rapidly expanded from 5 to 96 full-time employees between 2009 – 2014.

—Roles & Responsibilities:Brand Strategy, Graphic Design, Photography, Presentation Design, Project Management, Production Management—My Core Responsibility:To generate the concepts and designs for integrated brand strategies across print and digital media.—I conceptualized, wrote copy and executed compelling presentations, strategy decks, and brand standards. Produced branding solutions for not-for-profit organizations with limited budgets and resources. Day-to-day tasks included:• Developing brand identity• Advertising concepts, print collateral, point-of-sale design• Converting creative briefs into design deliveribles with press-ready files