Evan Howard Email and Phone Number
San Rafael
Evan Howard's Location
San Francisco, California, United States, United States
Evan Howard's Contact Details
Evan Howard work email
- Valid
- Valid
- Valid
Evan Howard personal email
n/a
Evan Howard phone numbers
About Evan Howard
Growth and product marketing leader with 10+ years of experience focused on consumer-facing products and revenue-generating SaaS product enhancements. I have led teams to create growth, product, engagement, and retention strategies to enhance in-product roadmaps, improve the end-to-end user journey, and drive product revenue to reach ARR targets.I grew up in the Bay Area and live in San Francisco. When I’m not working, I love to travel, cook, go for runs, and play golf. I hope to significantly impact the organizations I work for and the people I work with.
Evan Howard's Current Company Details
Autodesk
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Growth Manager Lead @ Autodesk; ex-Adobe, Square, EA
San Rafael
- Website:
- autodesk.com
- Employees:
- 5001
Evan Howard Work Experience Details
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Principal Growth Manager: LeadAutodesk Jul 2023 - PresentSan Francisco, Ca, Us- Ensure insights users receive the best experience and adopt meaningful behaviors in products that result in better outcomes for those users. - Partner with our insights platform teams (and product teams) to drive overall insights strategy.- Work with data scientists and analysts to develop and discover growth opportunities.- Own the development, coordination, and execution of the growth plan for the insights program.- Establishing the framework with which it will be evaluated and prioritizing what actions to take first
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Senior Growth Product Marketing LeadSquare Mar 2022 - Jul 2023San Francisco, Ca, Us- Responsible for the product’s end-to-end growth marketing strategy (PLG) to drive subscriber acquisition, free-to-paid subscriber conversion, current subscriber engagement, and lifecycle retention/win-back programs.- Led product SaaS growth (19k to 61k, +215% YoY) and processor growth (112k to 128k; +14% YoY), resulting in $88M in ARR.- Partnered with in-product growth squad to increase new seller onboarding completion rate from 55% to 65% within the signup journey, growing weekly signups by +29%, +13k more per quarter, leveraging both in-product and lifecycle marketing.- Focuses on two areas to drive new subscriber growth; create a GTM messaging framework to target upmarket business to drive Top of Funnel OKR and invest in personalized and segmented onboarding to drive sellers to Bottom of Funnel events.- Partnered with Data Science to build propensity to churn, activation, setup complete, and free-to-paid conversion models. - Led growth experiments within a growth squad, on Square’s website, in partnership with demand and lead generation. -
Director Of Product Marketing: Engagement And Retention (Covid Layoff)Bright Mar 2021 - Mar 2022- Created, built, hired, and managed Bright’s product marketing, engagement and retention, data implementation, content marketing, email marketing and social media teams (three direct reports at a company of 35 employees).- Leads creation, direction, and implementation of GTM strategies for all new and improved product updates.- Resourced and built user support mechanisms in-product to ensure user happiness throughout onboarding flow.- Creates repurchase engagement loops within Bright’s product to reduce turnover and improve creator revenue.- Built support mechanisms in product and through marketing to ensure user and creator satisfaction.Generated actionable KPIs to correctly identify, track, and apply learnings to improve user/creator experiences.Hired Bright’s 1st data manager and managed the building, implementation of Bright’s first data warehouse.- Started as a founding member of the Bright team and helped raise $15M in funding and lead the marketing org.- Successfully onboarded 250+ digital creators and sold $90K in ticket sales in first 6 months following launch. -
Senior Product Marketing Manager: Engagement And RetentionAdobe Apr 2019 - Mar 2021San Jose, Ca, UsProduct Focus: Photoshop, Lightroom, Premiere Pro, Rush- Created, implemented and lead the global customer engagement and retention strategy for users across Photoshop, Lightroom, and Premiere Pro in excess of $20M+ in ARR for FY20 and $22M+ in ARR for FY21.- Correctly identified, A/B tested, and improved Premiere Pro’s crash rate by 10% resulting in $3M+ in Q1 ARR.- Developed, pitched, and subsequently lead numerous in-product improvements and updates that were launched across the global products of Photoshop, Lightroom, Lightroom Classic, Premiere Pro, and Rush.- Led 50+ A/B test and experiments to achieve the our G&E FY20/FY21 engagement and retention ARR goals.- Ideated and integrated improvements to new user onboarding experience increasing download and Wk1WAU- Led cross functional weekly growth squad meetings; Data Science, Analytics, Product, Engineers, Design.- Responsible for identifying and improving UX to help new users achieve early success in product.Rethought the user cancellation flow by improving UX resulting in increased user retention percent and ARR. -
Director Of Marketing: Growth, Engagement, And MonetizationCbs Interactive Jan 2018 - Mar 2019San Francisco, Ca, Us- Head of Growth and Engagement team with seven direct reports and 25 total people in my team’s organization.- Head of growth, monetization, and audience development for CNET.com, TVGuide.com, and - GameSpot.com.- Drove $2.5M (75% YoY) in additional marketing revenue in 2018, highest among all CBSi’s growth teams.- Responsible for optimizing our consumers’ journey/lifecycle on every content distribution platform and constantly improving/enhancing ways for them to better engage while on each platform.- Managed and directly influenced CBSi’s growth and monetization opportunities with third party partners; Facebook, Twitter, YouTube, Snapchat, Instagram, Pluto, Xumo, etc.- Created five Facebook Watch shows that recorded five billion organic video views respectively in 2018, the fifth most in the entire world of Facebook Watch while created 10B+ impressions with a $0 marketing budget. -
Senior Marketing Manager: Head Of Growth And Operations (Gamespot)Cbs Interactive Feb 2016 - Jan 2018San Francisco, Ca, Us• Manages the Growth and Engagement Team with seven direct reports including a producing editor, three social media producers, two data quality assurance producers and a senior graphic designer • Works with product team to onboard new features to improve customer journey/experience and engagement • Manages hiring process for Growth and Engagement team in both the US and EU time zones• Created and managed high level strategies to grow our social marketing, email marketing and product marketing teams• Establishes content delivery strategies from video and editorial teams to streamline content to users
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Content Marketing Manager (Gamespot)Cbs Interactive Nov 2014 - Feb 2016San Francisco, Ca, Us• Manages and grows our team’s relationship with sales and development teams to assure cohesiveness• Defined, established and applied 80+ monthly KPI’s across 6 different marketing and web platforms• Interviewed and hired candidates for multiple job openings within the Growth & Engagement team• Produced and executed marketing campaigns registering 600M+ impressions with $0 project budget • Built and created new HTML/CSS email campaigns which outperformed past campaigns by +100%• Created and implemented new Facebook optimization techniques resulting in the monthly growth of social reach from 7M to 375M, unique visitors from 300K to 4M and page views from 800K to 14M
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Associate Product Marketing ManagerElectronic Arts (Ea) Nov 2013 - Nov 2014Redwood City, Ca, Us• Proficient in Google Analytics with applications to business solutions and KPI objective tracking• Established and implemented the ideal consumer path for prospective clients and saw an instant increase in ROI through Amazon and GameStop demand channels• Created and applied optimization systems to find new partnerships for our brands continuing to push consumers in our target market down the demand funnel• Planned, executed, and revaluated social, email and display media campaigns with media team to continue demand generation• Daily alignment with retail marketing, integrated communications, public relations and media strategy to ensure high quality and on time campaign execution• Constantly evaluating customer insights to elevate our media and marketing campaigns • Owned 100K social activation campaign that outperformed social marketing KPI’s by 75%• Represented EA at three global video game consumer conferences including San Diego Comic Con• Integral team member in Titanfall exceeding Nielsen KPI’s, NPS score and social campaign metrics• Essential member of four marketing teams: Dragon Age, The Sims, Need for Speed and Titanfall -
Account ExecutiveGolden State Warriors Feb 2013 - Nov 2013San Francisco, California, Us• Sold over $640,000 in Warriors tickets within the first fourteen months of employment• Expertise in B/B and B/C sales • Averaged over 70 cold calls per day, 2nd highest call volume of 20 coworkers • Generated over 270 new clients, fourth most (out of 20) in the ticket sales office in 14 months• Built client relations from first point of contact through multiple purchases throughout the season -
Ticket Sales RepresentativeGolden State Warriors Aug 2012 - Feb 2013San Francisco, California, Us• Promoted to Account Executive after seven months – managers asked me to handle higher end clientele
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Marketing Campus RepresentativeElectronic Arts (Ea) Sep 2011 - Jun 2012Redwood City, Ca, Us• Planned, prepared and managed bimonthly EA SPORTS events on campus• Marketed events to thousands of potential consumers weekly to reinforce increased attendance • Increased fan base weekly through social media and other original ideas to attract new customers
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Integrated Communications CoordinatorElectronic Arts (Ea) Jun 2011 - Sep 2011Redwood City, Ca, Us• Devised and shaped an innovative process for maximizing social media engagement rate and monthly active users for EA SPORTS public relations team • Created eight page summary of EA SPORTS history for upper management and important clientele• Constructed EA SPORTS’s 2011 product sheet for all game review critics• Built three living documents in Excel to increase awareness and production by tracking social media metrics and improving social engagement with a direct positive correlation to increased in store sales • Developed PowerPoint for Vice President of public relations to present to other executives to show a nine percent growth of engagement rate in the first three weeks of the new implementation process
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Featured ColumnistBleacher Report Apr 2011 - Dec 2011San Francisco, Ca, Us -
Marketing RepresentativeNetscouts Basketball Nov 2010 - Jun 2011 -
Sales SupervisorDialogue Direct, Children International Jun 2009 - Aug 2009• Generated sponsorships (sales) from cold-call prospects in San Francisco to fund underprivileged international children• Exceeded weekly sales quotas by consistently outselling coworkers and goals• Sustained an outgoing, positive attitude which was recognized by a promotion in an eight week period• Promoted to supervisory role and in charge of training new sales associates
Evan Howard Skills
Social Media
Sales
Marketing Communications
Microsoft Excel
Highly Personable
Marketing
Social Networking
Social Media Marketing
Direct Sales
Facebook
Public Relations
Product Marketing
Public Speaking
Product Management
Leadership
Microsoft Word
Direct Marketing
Microsoft Office
Key Performance Indicators
Social Marketing
Powerpoint
Brand Marketing
Google Analytics
Evan Howard Education Details
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University Of Oregon Lundquist College Of BusinessSports Business And Marketing -
ReforgeGrowth Series
Frequently Asked Questions about Evan Howard
What company does Evan Howard work for?
Evan Howard works for Autodesk
What is Evan Howard's role at the current company?
Evan Howard's current role is Growth Manager Lead @ Autodesk; ex-Adobe, Square, EA.
What is Evan Howard's email address?
Evan Howard's email address is eh****@****eup.com
What is Evan Howard's direct phone number?
Evan Howard's direct phone number is +150299*****
What schools did Evan Howard attend?
Evan Howard attended University Of Oregon Lundquist College Of Business, Reforge.
What skills is Evan Howard known for?
Evan Howard has skills like Social Media, Sales, Marketing Communications, Microsoft Excel, Highly Personable, Marketing, Social Networking, Social Media Marketing, Direct Sales, Facebook, Public Relations, Product Marketing.
Who are Evan Howard's colleagues?
Evan Howard's colleagues are Brett Singley, P.e., Joe Speicher, Ovidiu Mihai, Adrian Garza, Grant Fenske, Sameera Machinchery, Clyde Tsai.
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