Evan Howard Email & Phone Number

San Francisco, Ca, Us

- Ensure insights users receive the best experience and adopt meaningful behaviors in products that result in better outcomes for those users. - Partner with our insights platform teams (and product teams) to drive overall insights strategy.- Work with data scientists and analysts to develop and discover growth opportunities.- Own the development, coordination, and execution of the growth plan for the insights program.- Establishing the framework with which it will be evaluated and prioritizing what actions to take first

San Francisco, Ca, Us

- Responsible for the product’s end-to-end growth marketing strategy (PLG) to drive subscriber acquisition, free-to-paid subscriber conversion, current subscriber engagement, and lifecycle retention/win-back programs.- Led product SaaS growth (19k to 61k, +215% YoY) and processor growth (112k to 128k; +14% YoY), resulting in $88M in ARR.- Partnered with in-product growth squad to increase new seller onboarding completion rate from 55% to 65% within the signup journey, growing weekly signups by +29%, +13k more per quarter, leveraging both in-product and lifecycle marketing.- Focuses on two areas to drive new subscriber growth; create a GTM messaging framework to target upmarket business to drive Top of Funnel OKR and invest in personalized and segmented onboarding to drive sellers to Bottom of Funnel events.- Partnered with Data Science to build propensity to churn, activation, setup complete, and free-to-paid conversion models. - Led growth experiments within a growth squad, on Square’s website, in partnership with demand and lead generation.

- Created, built, hired, and managed Bright’s product marketing, engagement and retention, data implementation, content marketing, email marketing and social media teams (three direct reports at a company of 35 employees).- Leads creation, direction, and implementation of GTM strategies for all new and improved product updates.- Resourced and built user support mechanisms in-product to ensure user happiness throughout onboarding flow.- Creates repurchase engagement loops within Bright’s product to reduce turnover and improve creator revenue.- Built support mechanisms in product and through marketing to ensure user and creator satisfaction.Generated actionable KPIs to correctly identify, track, and apply learnings to improve user/creator experiences.Hired Bright’s 1st data manager and managed the building, implementation of Bright’s first data warehouse.- Started as a founding member of the Bright team and helped raise $15M in funding and lead the marketing org.- Successfully onboarded 250+ digital creators and sold $90K in ticket sales in first 6 months following launch.

San Jose, Ca, Us

Product Focus: Photoshop, Lightroom, Premiere Pro, Rush- Created, implemented and lead the global customer engagement and retention strategy for users across Photoshop, Lightroom, and Premiere Pro in excess of $20M+ in ARR for FY20 and $22M+ in ARR for FY21.- Correctly identified, A/B tested, and improved Premiere Pro’s crash rate by 10% resulting in $3M+ in Q1 ARR.- Developed, pitched, and subsequently lead numerous in-product improvements and updates that were launched across the global products of Photoshop, Lightroom, Lightroom Classic, Premiere Pro, and Rush.- Led 50+ A/B test and experiments to achieve the our G&E FY20/FY21 engagement and retention ARR goals.- Ideated and integrated improvements to new user onboarding experience increasing download and Wk1WAU- Led cross functional weekly growth squad meetings; Data Science, Analytics, Product, Engineers, Design.- Responsible for identifying and improving UX to help new users achieve early success in product.Rethought the user cancellation flow by improving UX resulting in increased user retention percent and ARR.

San Francisco, Ca, Us

- Head of Growth and Engagement team with seven direct reports and 25 total people in my team’s organization.- Head of growth, monetization, and audience development for CNET.com, TVGuide.com, and - GameSpot.com.- Drove $2.5M (75% YoY) in additional marketing revenue in 2018, highest among all CBSi’s growth teams.- Responsible for optimizing our consumers’ journey/lifecycle on every content distribution platform and constantly improving/enhancing ways for them to better engage while on each platform.- Managed and directly influenced CBSi’s growth and monetization opportunities with third party partners; Facebook, Twitter, YouTube, Snapchat, Instagram, Pluto, Xumo, etc.- Created five Facebook Watch shows that recorded five billion organic video views respectively in 2018, the fifth most in the entire world of Facebook Watch while created 10B+ impressions with a $0 marketing budget.

San Francisco, Ca, Us

• Manages the Growth and Engagement Team with seven direct reports including a producing editor, three social media producers, two data quality assurance producers and a senior graphic designer • Works with product team to onboard new features to improve customer journey/experience and engagement • Manages hiring process for Growth and Engagement team in both the US and EU time zones• Created and managed high level strategies to grow our social marketing, email marketing and product marketing teams• Establishes content delivery strategies from video and editorial teams to streamline content to users

San Francisco, Ca, Us

• Manages and grows our team’s relationship with sales and development teams to assure cohesiveness• Defined, established and applied 80+ monthly KPI’s across 6 different marketing and web platforms• Interviewed and hired candidates for multiple job openings within the Growth & Engagement team• Produced and executed marketing campaigns registering 600M+ impressions with $0 project budget • Built and created new HTML/CSS email campaigns which outperformed past campaigns by +100%• Created and implemented new Facebook optimization techniques resulting in the monthly growth of social reach from 7M to 375M, unique visitors from 300K to 4M and page views from 800K to 14M

Redwood City, Ca, Us

• Proficient in Google Analytics with applications to business solutions and KPI objective tracking• Established and implemented the ideal consumer path for prospective clients and saw an instant increase in ROI through Amazon and GameStop demand channels• Created and applied optimization systems to find new partnerships for our brands continuing to push consumers in our target market down the demand funnel• Planned, executed, and revaluated social, email and display media campaigns with media team to continue demand generation• Daily alignment with retail marketing, integrated communications, public relations and media strategy to ensure high quality and on time campaign execution• Constantly evaluating customer insights to elevate our media and marketing campaigns • Owned 100K social activation campaign that outperformed social marketing KPI’s by 75%• Represented EA at three global video game consumer conferences including San Diego Comic Con• Integral team member in Titanfall exceeding Nielsen KPI’s, NPS score and social campaign metrics• Essential member of four marketing teams: Dragon Age, The Sims, Need for Speed and Titanfall

San Francisco, California, Us

• Sold over $640,000 in Warriors tickets within the first fourteen months of employment• Expertise in B/B and B/C sales • Averaged over 70 cold calls per day, 2nd highest call volume of 20 coworkers • Generated over 270 new clients, fourth most (out of 20) in the ticket sales office in 14 months• Built client relations from first point of contact through multiple purchases throughout the season

San Francisco, California, Us

• Promoted to Account Executive after seven months – managers asked me to handle higher end clientele

Redwood City, Ca, Us

• Planned, prepared and managed bimonthly EA SPORTS events on campus• Marketed events to thousands of potential consumers weekly to reinforce increased attendance • Increased fan base weekly through social media and other original ideas to attract new customers

Redwood City, Ca, Us

• Devised and shaped an innovative process for maximizing social media engagement rate and monthly active users for EA SPORTS public relations team • Created eight page summary of EA SPORTS history for upper management and important clientele• Constructed EA SPORTS’s 2011 product sheet for all game review critics• Built three living documents in Excel to increase awareness and production by tracking social media metrics and improving social engagement with a direct positive correlation to increased in store sales • Developed PowerPoint for Vice President of public relations to present to other executives to show a nine percent growth of engagement rate in the first three weeks of the new implementation process

San Francisco, Ca, Us

• Generated sponsorships (sales) from cold-call prospects in San Francisco to fund underprivileged international children• Exceeded weekly sales quotas by consistently outselling coworkers and goals• Sustained an outgoing, positive attitude which was recognized by a promotion in an eight week period• Promoted to supervisory role and in charge of training new sales associates

Bachelor Of Science (B.S.), Business Administration, Sports Business And Marketing

Growth Series