• Realized ~25% savings by bringing content management process in-house and streamlining translation process across global web properties• Spearheaded development of innovative content to engage customers and prospects including 15+ educational videos, bi-weekly blogs and monthly email campaigns, resulting in increased lead generation for Sales• Responsible for leading web campaigns through ~3 major product launches; supported initial phase of new site redesign by gathering and defining key requirements from broad stakeholder base• Significantly improved customer satisfaction by working cross-functionally with Product Marketing and Web Design to refresh and update core marketing material (data sheets, case studies, solutions briefs, white papers, etc.)

• Designed and implemented a successful SEO campaign, increasing fundability and CTR of key SKUs across 5+ product lines for a Fortune 500 client• Assisted small B2B companies with the design & implementation of digital content strategy, including: lead generation, email marketing, web analytics, market research and marketing automation• Consulted various businesses across the technology, supply chain and human resources industries• Redesigned and optimized a software company’s homepage for maximum conversions• Designed, created, launched more than 10 email marketing campaigns for a Florida-based recruiting firm• Increased email campaign open rates from 3% to 24% in under 4 weeks• Assisted client with audience segmentation and prospect list creation (7,000+) for a targeted direct-mail campaign

• Drove digital transformation of the secure power 3 phase uninterruptible power supply (UPS) web presence by deploying site enhancements including product accessories, filters and offer re-positioning on SE.com• Added more than 500 product cross-sell relationships to SE.com across 7 key 3 phase UPS product ranges• Expanded the presence of product accessories into 6 new SE.com product ranges• Proposed and managed the creation of a new product accessory tab on SE.com, making it easier for customersto locate UPS batteries on the site• Oversaw more than 5 major 3 phase UPS global product launches across multiple digital touchpoints including SE.com, APC.com, stand-alone campaign pages and Partner channels• Served as project manager for all web-release activities pertaining to 3 phase offer launches. Worked with key stakeholders (i.e. Global Marketing, Offer Management, Branding and IT development) to scope and deploy web presence for 3-5 offer launches annually• Designed and launched a dynamic lithium ion web page, supporting deployment across more than 60 countries• Created storyboard for a major offer product video; video received more than 800 views in first week of launch• Identified and introduced additional SEO keywords, back links and dynamic content to improve SE.com 3 phase UPS search ranking in Google• Worked directly with product offer managers to define and create a persona-based messaging framework to guide the creation of brochures, videos and digital product models

• Increased revenue by up to 20% through the planning and launch of quarterly discount & promotion code-based digital campaigns• Launched more than 10 demand generation campaigns focusing on topics such as Cloud, IT as a service (ITaaS) and Big Data• Maximized lead generation through launch of two major digital campaign pages boasting EMC free product offerings• Increased the sales of cross-sell and up-sell items by launching a campaign offering free e-learning courses, which later converted into paid subscriptions and/or training units• Implemented the content management strategy that helped drive more than 10,000 conversions for a Massive Open Online Course (MOOC) on education.emc.com • Oversaw the creation of personalized web pages for more than 100 Dell EMC enterprise customers• Created all content marketing, video marketing and digital newsletters for a program serving Dell EMC enterprise customers generating sales of more than 700k• Led sales enablement by meeting weekly with executive sales team to assess needs/requirements and curating and providing marketing collateral such as monthly newsletters and product selling guides that empower field reps to sell more• Created approximately 200 promotional videos to maximize sales of EMC Instructor-Led stream-based training • Performed web analysis using both Omniture and Google Analytics, tracking web site visits and individual element CTRs in order to continually improve web campaign conversion rates• Created wireframes, generated and managed content for more than a dozen Education Services revenue-generating web campaign pages

• Managed all content for education.emc.com, a global site with traffic of more than 4 million visits per year• Realized more than $100,000 in annual savings by eliminating redundancies within online education training and certification pages• Streamlined content management process, resulting in 60% reduction in potential content inaccuracies and drastically improving customer satisfaction and overall online shopping experience • Produced and narrated Education Services video marketing for an EMC World audience of more than 10,000 attendees from more than 100 countries• Performed search engine optimization (SEO) through the creation of a site map for EMC Education Services web site• Worked cross-functionally with web development team to create a new site hierarchy and navigation as part of a major site redesign• Ensured excellence in customer satisfaction by maximizing user content for the Dell EMC Proven Professional Certification Program and its audience of more than 60,000 members• Customized homepages for more than 250 customers subscribing to the EMC Learning Environment, a program that we tailor-designed designed to support the specific needs of each individual enterprise customer and its end users• Participated in user acceptance testing pivotal to site redesign launch• Worked cross-functionally with web development team in driving the more than 50 monthly content updates resulting in the sale of 100,000+ industry certifications overall• Drove quality assurance during the controlled releases of updated course curricula and online offerings

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• Coordinated and administered the execution of projects at every level for StaplesAdvantage.com, the world’s second-largest website, in order volume• Created more than $8,000 in annual cost savings by designing a more efficient process to provide content to 3rd party customers• Generated approximately $250,000 annually by spearheading a project for the Retail Account Management Team • Increased sales by more than 3% for over 700 items by serving as project manager for the launch of the EcoEasy Banner• Reduced return rates by more than 400 basis points YOY for a major product category by conducting industry research and executing a content improvement plan for items within that category• Drove product page click-through rates by executing the launch of more than two thousand dynamic product tours on Stapleslink.com• Improved customer satisfaction scores through the analysis of monthly surveys and identification of areas of the site(s) in need of content enhancement• Nominated by the Vice-President of Contract Merchandising for Staples’ Lean Six Sigma Green Belt Program• Performed user acceptance testing for all monthly site builds and major site releases• Managed up to four Product Content Specialists• Identified key customer trends and behaviors in order to increase satisfaction and drive sales by utilizing applications such as Coremetrics and Omniture

• Served as interim manager of four Product Content Specialists. This included writing and delivering performance appraisals, conducting one-on-ones, mentoring and fostering growth as well as managing their projects and activities• Directed and maintained the product selection marketing for the Staples online business catalog• Drove business to business ecommerce through content management, analysis and catalog syndication• Attended conferences and training seminars to expand expertise in online product merchandising

• Created and distributed multiple catalogs with varying formats and specifications to be used in buyer hosted e-procurement systems and e-marketplaces• Identified opportunities to improve StaplesLink.com site usability by conducting industry and competitive research, and by participating in usability focus groups• Partnered with Merchandising, Replenishment, Advertising, and Product Vendors to gain product knowledge and improve site content• Worked with finance to generate regular reporting and analysis to assess category performance, related items, new products and Sku additions

• Attended all creative meetings for covers of the Canadian catalogs • Responsible for managing the coordination of pages, images and edits for Staples catalogs such as the Corporate Advantage ULP 2004 and the Business Depot March 2004 Furniture Guide• Coordinated and delivered on-time delivery of all materials for direct mail, catalog, circular and in-store marketing pieces