Evan Doherty Email & Phone Number

Winchester, MA, US

Waltham, Massachusetts, US

• Realized ~25% savings by bringing content management process in-house and streamlining translation process across global web properties
• Spearheaded development of innovative content to engage customers and prospects including 15+ educational videos, bi-weekly blogs and monthly email campaigns, resulting in increased lead generation for Sales
• Responsible for leading web campaigns through ~3 major product launches; supported initial phase of new site redesign by gathering and defining key requirements from broad stakeholder base
• Significantly improved customer satisfaction by working cross-functionally with Product Marketing and Web Design to refresh and update core marketing material (data sheets, case studies, solutions briefs, white papers.

Cambridge, MA, US

• Designed and implemented a successful SEO campaign, increasing fundability and CTR of key SKUs across 5+ product lines for a Fortune 500 client
• Assisted small B2B companies with the design & implementation of digital content strategy, including: lead generation, email marketing, web analytics, market research and marketing automation
• Consulted various businesses across the technology, supply chain and human resources industries
• Redesigned and optimized a software company’s homepage for maximum conversions
• Designed, created, launched more than 10 email marketing campaigns for a Florida-based recruiting firm
• Increased email campaign open rates from 3% to 24% in under 4 weeks

Rueil Malmaison, Paris, FR

• Drove digital transformation of the secure power 3 phase uninterruptible power supply (UPS) web presence by deploying site enhancements including product accessories, filters and offer re-positioning on SE.com
• Added more than 500 product cross-sell relationships to SE.com across 7 key 3 phase UPS product ranges
• Expanded the presence of product accessories into 6 new SE.com product ranges
• Proposed and managed the creation of a new product accessory tab on SE.com, making it easier for customersto locate UPS batteries on the site
• Oversaw more than 5 major 3 phase UPS global product launches across multiple digital touchpoints including SE.com, APC.com, stand-alone campaign pages and Partner channels
• Served as project manager for all web-release activities pertaining to 3 phase offer launches. Worked with key stakeholders (i.e. Global Marketing, Offer Management, Branding and IT development) to scope and deploy web.

Round Rock, Texas, US

• Increased revenue by up to 20% through the planning and launch of quarterly discount & promotion code-based digital campaigns
• Launched more than 10 demand generation campaigns focusing on topics such as Cloud, IT as a service (ITaaS) and Big Data
• Maximized lead generation through launch of two major digital campaign pages boasting EMC free product offerings
• Increased the sales of cross-sell and up-sell items by launching a campaign offering free e-learning courses, which later converted into paid subscriptions and/or training units
• Implemented the content management strategy that helped drive more than 10,000 conversions for a Massive Open Online Course (MOOC) on education.emc.com
• Oversaw the creation of personalized web pages for more than 100 Dell EMC enterprise customers

Round Rock, Texas, US

• Managed all content for education.emc.com, a global site with traffic of more than 4 million visits per year
• Realized more than $100,000 in annual savings by eliminating redundancies within online education training and certification pages
• Streamlined content management process, resulting in 60% reduction in potential content inaccuracies and drastically improving customer satisfaction and overall online shopping experience
• Produced and narrated Education Services video marketing for an EMC World audience of more than 10,000 attendees from more than 100 countries
• Performed search engine optimization (SEO) through the creation of a site map for EMC Education Services web site
• Worked cross-functionally with web development team to create a new site hierarchy and navigation as part of a major site redesign

New York City, NY, US

https://www.huffingtonpost.com/author/evan-doherty

Framingham, MA, US

• Coordinated and administered the execution of projects at every level for StaplesAdvantage.com, the world’s second-largest website, in order volume
• Created more than $8,000 in annual cost savings by designing a more efficient process to provide content to 3rd party customers
• Generated approximately $250,000 annually by spearheading a project for the Retail Account Management Team
• Increased sales by more than 3% for over 700 items by serving as project manager for the launch of the EcoEasy Banner
• Reduced return rates by more than 400 basis points YOY for a major product category by conducting industry research and executing a content improvement plan for items within that category
• Drove product page click-through rates by executing the launch of more than two thousand dynamic product tours on Stapleslink.com

Framingham, MA, US

• Served as interim manager of four Product Content Specialists. This included writing and delivering performance appraisals, conducting one-on-ones, mentoring and fostering growth as well as managing their projects and.
• Directed and maintained the product selection marketing for the Staples online business catalog
• Drove business to business ecommerce through content management, analysis and catalog syndication
• Attended conferences and training seminars to expand expertise in online product merchandising

Framingham, MA, US

• Created and distributed multiple catalogs with varying formats and specifications to be used in buyer hosted e-procurement systems and e-marketplaces
• Identified opportunities to improve StaplesLink.com site usability by conducting industry and competitive research, and by participating in usability focus groups
• Partnered with Merchandising, Replenishment, Advertising, and Product Vendors to gain product knowledge and improve site content
• Worked with finance to generate regular reporting and analysis to assess category performance, related items, new products and Sku additions

Framingham, MA, US

• Attended all creative meetings for covers of the Canadian catalogs
• Responsible for managing the coordination of pages, images and edits for Staples catalogs such as the Corporate Advantage ULP 2004 and the Business Depot March 2004 Furniture Guide
• Coordinated and delivered on-time delivery of all materials for direct mail, catalog, circular and in-store marketing pieces

Bachelor Of Arts (B.A.), Communications, Business & Spanish

High School Diploma