Erik Van Driel Email & Phone Number

Beilen, Dr, Nl

Netherlands

EDM's team charter is to transform Autodesk business data into a value-generating asset by improving its quality, context, and availability. Key focus areas: Customer Master Data, Customer Hierarchy Management, Customer Data Quality Operations & Data Enrichment. My main focus will be on customer data management ensuring the best validated & available data prevails as well as customer master data being available throughout our enterprise platforms in order to support marketing & sales

As a member of the Customer Engagement Analytics team, supporting the various marketing teams by turning data into information. Ranging from analytics solutions on data quality and data enhancement as well as measurement & reporting solutions on audience sizing and marketing performance. My role's primary focus is on translating business needs into technical requirements as well as overseeing the actual development of any new tools and practices

As a member of the Marketing Data Office, I am supporting marketing with the technical expertise and data management skills necessary to enable highly effective marketing programs via modern marketing systems. Understanding the data needs for database marketing, nurture marketing and marketing automation systems as well as marketing technologies are some of my daily responsibilities.

As a member of the marketing enablement team, I will focus on defining and coordinating processes, training & supporting agency staff and internal employees, providing user documentation and training material, monitoring system performance and creating & supporting ideas/suggestions to improve/enhance the Asset Tracking System.

Working in the business development & consultancy department as database marketeer. Supporting the business consultants & campaign managers in developing multichannel marketing solutions for their accounts. Also responsible for their campaign management tool SmartFocus.

Employee of the Autodesk marketing department, responsible for the database marketing strategy for the EMIA geo within Autodesk.

Employee of the Autodesk marketing department, responsible for supporting the NE marketing team with marketing automation related topics like Aprimo, web and database.

Employee of the Autodesk marketing department, responsible for product marketing in the Benelux which consists of adapting corporate marketing plans to local market conditions, control pricing & promotion strategies, maintaining the product web pages etc.

Heao-El, Economics, Commerce & Languages

Courses: Marketing, Law, Economics, Personnel & Organization, Logistics, English, German, Spanish etc. (during this education I have.

Mmo, Commerce