As VP of Engineering, I lead strategic and innovative initiatives in the dropshipping industry with the support of a talented team, AWS services, and AI.The core focus is to optimize and build new apps in various segments, including blockchain, NFT, beauty, and e-commerce tools.Providing seamless user experiences is crucial for Spocket. This involves improving scalability through AWS and internal solutions, refining hiring processes, implementing robust performance review cycles, leveraging AI-driven solutions to boost team productivity, and integrating AI features into our applications.

Letz’s mission was to offer affordable alternatives to public transportation and increase revenue for drivers.I led the development of a platform that connected drivers with passengers for daily commutes, utilizing data, machine learning, and advanced technologies to optimize routes and minimize disruptions.Passengers reduced their commute time by an average of 60%, while drivers increased their earnings by 20% and gained access to rental cars at significantly reduced rates based on their performance.

In 2005, I joined the Ingresso Rápido in an entrepreneurial mission to innovate and change the ticket market in Brazil, leading the startup to become the leader of the live entertainment ticketing in Brazil. I was responsible for creating strategic products through a simple, effective and agile processes.My main responsibilities are:- Manage products and innovation roadmap, focused in conversion from offline to online sales, delivery a great experience for customers, increase conversion and prepare the company to be the biggest ticketing market place in LatAm.- Working on yearly strategic planning to define goals, projects and budget for the company and team members (BSC model).- Manage a collaborative prioritization of products and technology demands coming from other areas and producers.- Working with People’s Team to improve hiring and retention talent processes.- Mentoring and coaching for product team.- Relationship with key clients (producers and partners).- Crisis and change management.- Leading reduction cost initiatives.

Some of the most important achievements of my team:- Remodel the purchase funnel on web, taking the online conversion from 9% to 21% through improvements in UX, UI and response time.- Mobile apps: iOS, Android and mobile site now represent 40% of online sales.- Mobile ticket: +R$1M of reduction in costs (annual) after implementing a mobile version of the ticket. 60% of customers choose that delivery method.- Scalability and elasticity to support Blockbuster’s sales (+140k simultaneous): huge change in our technology to reach scalability, cost reduction and elasticity through migration to AWS and Azure. - Implementation of new manage model.- Processes, flow optimization and compliance: implementation of ERP, third-parties platforms to automate processes and increase the level of integration between areas.- Antifraud control – significant reduction in chargeback after implement a new process to analyze online transactions and integration between our platforms to third party companies, like Accertify, Emailage, ThreatMetrix and others. Overwhelming majority of transactions were automatically approved or denied.- VOIP – deploy and management of open source VOIP solutions for call center and customer service.

Responsible for infrastructure, development and technical support for producers with the mission of make all those teams work together to backing the company growth, implement the new website connected to box offices, call center and points of sales.The biggest achievement at that time was the deployment of the new web site that resulted in a significant increase in online sales and migration from call center to web site.

Hire more devs and lead them to improve the new platform, creating new features, fixing bugs and minor enhancements.

I came aboard at the beginning of Ingresso Rápido and my main objective was to develop and deploy the first Brazilian online platform to allow producers to manage their events and sell tickets in our points of sales, venues and contact center. The biggest challenge was deal with low level of investment and poor internet in Brazil.

Foconet is a service company dedicated to create and manage solutions to support other companies in their logistics.I was responsible for creating a plan to fix critical problems that Foconet was facing in their most important platform, an application that had serious performance issues, useless features, gap of reports and a high number of critical bugs.The scenario was chaotic. Everything was urgent or critical. The stakeholders and dev team had their particular vision about the project and priorities. I led the team to adopt tools and methodologies to transform their days from bureaucratic to productive.Specialties: agile methodology, prioritization, KPIs, project management, C#, .Net, SQL Server, infrastructure and datacenter.

Raja was a Brazilian digital company, specialist in creation of customized communication solutions, based on web 2.0. Raja served as a PlayPhone's international development partner for more than two years, before PlayPhone acquired the company.I started to work in Raja as a developer to implement a content manager based in a framework to help web-designers and people with no coding knowledge to delivery hotsites, web-sites and small e-commerces. Some months after that, the framework was the most important part of Raja Community Server, a product designed for companies to create their own forums or discussion lists.I also worked in the projects below:Atrativa.com.br- Platform to distribute games online in a safe and scalable way. - Online payments, payment slip, monitoring and conversion.Playphone.com- Redesign of playphone.com.- Implementation of online campaigns in partnership with telecom carriers in USA.- Online payments.

When I started at GMAT.com.br, the company was basically a one-person company, the Professor Marcelo Ramos, specialist in preparing candidates from São Paulo to the GMAT, through individual and face-to-face classes.We have seen an opportunity to help candidates remotely, regardless their location. We spent a year developing and testing ways to provide an incredible experience to the candidates through the e-learning platform we built.Specialties: entrepreneurship, negotiation, product management, feedback loop and online payments.

Founded by a Linkmaker’s former manager, the company’s mission was create customized solutions for companies in several industries.As a developer, I was responsible for developing an online solution of "Wartegg-Zeichen-Test", a world known psychological test applied by recruiters to candidates. The platform was built to allow recruiters to manage their questions, candidates’ answers, scores and reports. Recruiters/HR departments had to pay a monthly subscription to have access to the platform and tests. Candidates did not have to pay anything, but needed an invitation by a doctor. I was also responsible for developing online solutions for Merck Serono, Profert, PMDB, politicians, Fertility and others.Specialties: HTML, Javascript, ActionScript, Flash, CSS, ASP 3, ASP.Net, Visual Fox Pro, SQL Server, Crystal Reports and acquirer integration.

I was part of web team on creating HTML email marketing campaigns, institutional websites and web-based applications using ASP, PHP, SQL Server and MySQL.

As an intern, I was involved in tests, fixes in applications and minor improvements in web sites built in HTML and Flash.