Holds a bachelor's degree in business administration from the University of São Paulo (outstanding University in Latin America), holds a master's degree in marketing and business administration from Fundação Getúlio Vargas (the most respected business administration Institute in Brazil) and an extension course in business at Johann Wolfgang Goethe - Universität Frankfurt am Main in Germany.Has a solid academic career and more than 28 years of experience in management consulting applied to the most diverse business.Developed and mentored the creation of several Strategic Marketing Plans in Professional MBA courses and in Companies of different sectors and sizes - having a differentiated expertise in the analysis of a company's competitiveness, its strategic formulation and the design of action plans for execution.Has provided executive consultancy in several companies from the most varied segments, notably in the technology segment.Acted directly in the implementation of successful business strategies and in the training of the management team in the implementation of these strategies.Great experience in Business Plan, Valuation, Investment Projects, Financial Projections and market trends. With in-depth analysis and recommendations.He has extensive knowledge in marketing, sales, strategy, finance, training of management and commercial teams. Great experience in the condition of teams with the purpose of achieving a planned and described result in projects.Work in the development of entrepreneurship and in the creation of management tools applied to the improvement and development of businesses strategy and Startups. Researcher of technological tools that leverage new business expansion - especially digital marketing, bigdata, machine learning, and artificial intelligence applied to marketing and decision making systems.Master's degree Thesis: Implementation of marketing for small companies: an exploratory study about companies of the Incubator Center of Technological Companies of São Paulo. FGV EAESP - CMAE: Master's Thesis, São Paulo, 2001. 160p