Evandro Moraes Email & Phone Number

Sao Paulo, Brazil

As a Growth Manager at Banco Pan, I lead the digital strategy for the credit recovery ecosystem, managing platforms such as WhatsApp, Website App, and Bankline. My role involves developing communication and engagement strategies to maximize debt recovery while enhancing the customer experience.My main focus is on expanding digital channels and implementing growth strategies, leveraging tools like Artificial Intelligence Generative, email, SMS, push notifications, and digital media to activate audiences and improve efficiency in recovery processes. Our goal is not only to increase recovery rates but also to foster a healthy customer lifecycle, enabling them to regain financial balance and resume consuming financial products.Additionally, I work on optimizing operational costs, continuously challenging traditional credit recovery models with a more innovative and data-driven approach.

Brazil

I led the teams responsible for the digital channels, including Whatsapp, RenegociateEasy, App, Bankline, and Customer Communication and Engagement Strategy. We worked towards achieving complete customer satisfaction, from the self-service journey for delinquent customers to the post-sale of preventive journey. Our main goal was to maximize results through growth strategies, such as activating audiences through digital media, email, SMS, push notifications, or any other available channel. We aimed to expand the digital channels, increasing credit recovery rates and focusing on customer lifetime valeu, enabling them to resume consuming financial products and achieve better financial balance. Additionally, we sought to generate cost efficiency in recovery costs, challenging established recovery models in the market.

Brazil

I managed a media team whose mission was to scale production and increase the customer base for B2C and B2B products such as Vehicle Financing, Digital Account (app), Auto Classifieds, Personal Loans, Credit Cards, among others, through digital media channels, SEO, programmatic media, and others. I also worked on brand awareness campaign strategies for BV bank and other company brands such as Just Online and MeuCarroNovo, alongside partner agencies. I was responsible for managing Marketing and Growth budgets, always seeking efficiency in investments based on data-driven planning to achieve established KPIs.

Brazil

I was responsible for the strategy and execution of customer acquisition flows through partnerships, digital media (Adwords, Facebook, Programmatic, Direct Buying, Remarketing, and others), offline media (Radio, TV, OOH, print, and others), and CRM. I also created and monitored indicators for Marketing and Product using tools like Google Analytics, databases, internal CRM, PowerBi, DataStudio, and others. This included tracking website and mobile app platforms, managing the budget, liaising with agencies and suppliers, analyzing and overseeing the implementation of new tools to support Marketing and Product, and participating in product planning.

Brazil

I managed the Client Services team to meet company goals and client KPIs in advertising. This involved performance and configuration of direct, deal, and guaranteed programmatic campaigns using tools such as DFP (DoubleClick for Publishers), ADX (DoubleClick AdExchange), Smart, Rubicon, AOL, and Dynad. I extended audience reach using DBM (DoubleClick Bid Management), executed email marketing campaigns using ExactTarget, and conducted analysis and segmentation through Google Analytics, DataStudio, Redshift, and Athena (SQL language). I also developed reports/dashboards in Excel, combining data from Adserver/SSP/DSP platforms, utilized DMPs like TailTarget and Navegg, managed client, agency, supplier, and partner relationships, and handled post-sales processes and billing. I also implemented processes using the Kanban agile methodology and coordinated with key internal and external teams to synchronize demands and improvements for the advertising area, aiming to increase revenue and productivity.

Brazil

I was responsible for campaign performance and segmentation strategy for campaigns on the OLX Brasil website, mobile site, and mobile app. This included daily campaign management, report creation and analysis, and participation in media sales strategy, as well as client and agency relationships. I worked directly with DoubleClick for Publishers, AdExchange, and Rubicon.

Brazil

Responsible for Mobile campaigns, prospecting, relationship building, mobile media acquisition, and negotiation. Managing and controlling actions with affiliate network partners (AdNetworks), partners, and DSPs. Proficiency in analysis tools such as AppsFlyer, AD-X, Microstrategy, Pentaho, Google Analytics, App Annie, etc. Also responsible for managing creatives, creating and managing reports for metric analysis. Focus on performance and results in line with established objectives.

Brasil

Responsável pela infraestrutura do escritório no Brasil: Linux/Windows/MacOS (servidores e estações), VoIP, CFTV, biometria, gerenciamento de chamados e contratos de compra de equipamentos. Responsável pelas compras, wireless, VPN, relacionamento com estrangeiros e equipe de infraestrutura da Argentina, India e EUA, apoio ao time de desenvolvimento e produto. Gerenciamento da mudança de escritório de São Paulo(aproximadamente 150 usuários), compra de equipamentos de infra. Responsável pela implantação do escritório do Rio de Janeiro (aproximadamente 60 usuários).

Buenos Aires (Província), Argentina

Treinamento de 1 mês em espanhol no escritório da OLX em Bueno Aires - Argentina. O objetivo foi aprender os processos e uso das ferramentas da companhia para implementar no Brasil.

Mooca

- Gerenciamento e administração de servidores com Windows Server e suas funcionalidades(Firewall, anti-virus, AD, VPN, GPO, DNS, DHCP, File Server, Backup, Hyper-V, entre outros).- Responsável por manter a rede em perfeito funcionamento, prever soluções de melhorias, evitar desastres, cuidar da segurança, fazer auditoria e implantações em novos clientes, relacionamento com empresas internacionais parceiras dos clientes em contrato, suporte e treinamento para usuários, configuração de dispositivos de redes (LAN, WAN, wireless), integração de softwares proprietários e gerenciamento de impressoras. - Utilização e customização do Kaseya. - Desenvolver novas soluções para acrescentar nas atividades da empresa e treinar a equipe.

São Paulo E Região, Brasil

- Suporte, implantação e gerenciamento de servidores (Microsoft – AD, DHCP, BACKUP, FTP, GPO), estações de trabalho, cabeamento, redes(WAN, LAN e Wireless/Roteador, switch, modem e hub). - Administração de estoque e solicitação de compra de equipamentos de informática, atendimento ao cliente remoto, telefônico e campo. - Manutenção e gerenciamento de servidores CFTV, campo e remoto. - Agendamento de visitas técnicas.

São Paulo E Região, Brasil

Diploma Of Education, Teaching English As A Second Or Foreign Language/Esl Language Instructor

Intercâmbio na Inglaterra, Reino Unido para adquirir proficiência em inglês.

Pós-Graduação Lato Sensu - Mba, Esg - Environmental, Social & Governance

Pós-Graduação Latu Sensu em ESG - Enviromental, Social & Governance, uma especialização da Exame Academy em convênio com Ibmec.

Bacharelado, Computer Systems Networking And Telecommunications

Redes de computadores e segurança em tecnologia da informação

Ensino Médio